Denis Manturov, who heads the Ministry of Industry and Trade of the Russian Federation, stated that a service center for Aurus, the luxury automotive brand, could open in the United Arab Emirates by the end of 2023, according to reports from DEA News. The announcement underscored Russia’s ambition to establish a regional hub for high-end vehicles in the Gulf region, signaling a strategic push to extend service and support networks beyond national borders. The plan highlighted collaboration with UAE markets, aiming to provide owners and potential customers with convenient access to Aurus aftersales, maintenance, and specialized technical expertise in a location known for its growing demand for premium brands. (Source: DEA News)
Manturov added that Gulf Cooperation Council member states are viewed as the immediate target market, with future plans to widen deliveries to broader areas in the Middle East. This approach aligns with Russia’s broader export strategy in the luxury segment, recognizing the Middle East as a key growth corridor due to affluent consumer bases and strong demand for premium automotive experiences. The discussions point to building a regional ecosystem that supports not only sales but also genuine aftercare, spare parts availability, and trained technicians to uphold the Aurus standard. (Source: DEA News)
Meanwhile, Mikhail Ivanov, the former Deputy Minister of Industry and Trade of Russia, introduced the initial lineup of premium design climate control products under the Aurus brand. The showcase included air conditioners, water heaters, convectors, and other advanced electrical thermal equipment presented by the Rusclimat trade and production conglomerate. This move highlights a broader strategy to pair luxury automotive branding with upscale home comfort and energy solutions, leveraging branding synergies and cross-market appeal. (Source: Rusclimat press materials)
At present, Russia is actively advancing the localization of variable refrigerant flow (VRF) systems. Market data from 2022 indicate that the Russian cooling and ventilation engineering sector surpassed 135 billion rubles in annual turnover, with production around 115 billion rubles. Notably, the share of domestically produced goods stood at over 82%, marking a positive year-over-year uptick of roughly 4% in comparison with the previous period. These figures illustrate a robust domestic supply chain and growing capacity to meet both national and export demands in cooling and climate control technologies. (Source: Industry reports and official summaries)