Audi Australia’s leadership has opened the door to a substantial addition to the lineup, signaling serious interest in a large three-row SUV that would sit alongside the brand’s current offerings in a way similar to the BMW X7 or the Mercedes-Benz GLS. The company’s discussions point toward a flagship model that could arrive within the next two years, based on reporting from carsales.com.au.
When questioned about Audi’s foray into the larger SUV segment, a senior executive explained that the brand has performed well in several key areas while remaining concentrated in other spaces. The takeaway was clear: there could be room to broaden Audi’s footprint in the premium full-size SUV category if market dynamics align and consumer demand shifts in that direction. These comments underscore Audi’s willingness to reassess its product mix in response to evolving global tastes and regulatory landscapes, particularly as North American buyers continue to show a strong appetite for high-end, feature-rich crossovers.
Industry chatter has often centered on the possibility of the Q9 badge, a name insiders feel would suit a vehicle of substantial scale and three-row seating. The executive hinted that the next 24 months will be pivotal for the brand as it weighs product strategy, regional reception, and the readiness of global markets to embrace a broader flagship member of the SUV family. The timing suggests Audi is prioritizing careful market entry, balancing new model development with supply chain realities and the need to align launches with dealership networks across continents.
Earlier reporting from Automotive News Europe indicated that a large Audi crossover with three rows could reach the United States as early as 2025. The broader takeaway is Audi’s ongoing strategy to expand its footprint in the lucrative North American market, a move that reflects the brand’s long-standing aim to strengthen its prestige lineup while addressing demand for spacious, luxurious family transport. The envisioned timeline highlights how Audi is coordinating product timing with regulatory considerations, supplier readiness, and consumer appetite across regions, rather than rushing a debut into the market.
In related developments, Audi’s wider product and technology initiatives continue to evolve. The brand has signaled enhancements in in-car voice assistant capabilities and broader integration strategies aimed at improving user experience and onboard functionality. While specifics and rollout dates remain under discussion, the focus appears to be on delivering a more intuitive, connected driving experience across SUV and sedan lines. This emphasis reinforces Audi’s commitment to premium, tech-forward mobility for customers in North America and globally, with an eye toward seamless integration of advanced software, driver-assist systems, and streamlined usability inside the cabin. The overall strategy points to a future where large, luxury crossovers are not just about size or status but about a cohesive, technology-rich ownership experience that differentiates Audi in a crowded market. (citation: carsales.com.au; Automotive News Europe)