Oliver Blume, the head of Audi, has acknowledged that the brand’s lineup trails behind rivals, especially in the electric vehicle segment. This assessment comes from coverage in Automotive News Europe.
Blume noted that Audi did not maintain a clear edge against its main competitors and that software problems hindered progress toward introducing compelling electric products. The observation aligns with Audi’s weaker market performance, with China cited as a particularly competitive arena for electric vehicle makers.
Looking ahead, Audi plans to bolster its market standing with a slate of new models scheduled for 2024. Among the anticipated introductions is the Audi Q6 E-tron, a premium electric crossover built on the PPE platform developed by the Volkswagen Group for high end electric vehicles. This model is expected to arrive next year as part of a broader push to refresh Audi’s electrified lineup.
The Q6 E-tron is linked to the Volkswagen Group 1.2 software ecosystem and parallels developments like the Porsche Macan EV, which has begun to surface in design sketches. The group’s software strategy aims to unify the performance and user experience across its electrified vehicles, reinforcing the push toward faster updates and improved digital features for drivers. [Source: Automotive News Europe]