In mid-2023, the Russian car market saw a notable uptick in parallel imports, with several Audi and BMW models entering through new channels. Representatives from large Russian automotive groups shared this development with socialbites.ca, highlighting how cross-border sourcing reshaped availability and choice for local buyers.
Industry sources noted that European-brand models arriving from China during June drew strong interest from customers of major networks. Among the highlighted offerings were the Audi Q6, priced around 8.2 million rubles, as well as extended variants of the Audi Q5L at about 7 million rubles and the Audi A6L at approximately 8 million rubles. These pricings reflect a market balancing act as import paths diversify and supply chains adapt to evolving regulations and demand cycles.
Looking ahead to the summer season, executives from Avilon emphasized a strategic push into the growing electric vehicle segment. They pointed to recent introductions like the HiPhi Z, a high-end electric model valued near 14 million rubles, along with the Lotus Eletra S and the Zeekr 009 electric minibus, which comes with a comprehensive set of options. These selections illustrate a broader trend toward premium and performance-oriented EVs finding a foothold alongside traditional internal combustion models.
Similarly, Vladimir Zhelobov, who oversees vehicle procurement for the Avtodom and AvtoSpetsCentre groups, confirmed the arrival of a new generation of BMW X5 crossovers and a redesigned BMW lineup at dealerships. He indicated that the X6 is expected to join the market for the 2023 model year, signaling a refreshed lineup that aligns with consumer demand for technology, efficiency, and comfort in mid- to high-end SUVs.
In late June, the European Union announced its 11th package of sanctions against Russia, tightening controls on the export of mass-market cars with engines larger than 1.9 liters. The new measures reinforce the shift in the market landscape, just as the EU previously restricted luxury car deliveries to Russia at price points above €50,000. These policy developments influence how dealers source vehicles and how buyers plan their purchases in the near term, while market players adapt by expanding parallel import channels and exploring alternative distribution networks.
Industry observers note that the market environment continues to evolve. Observers remind readers that ongoing conversations about vehicle availability, pricing, and the introduction of electrified models in Russia are closely watched by importers, dealers, and prospective buyers alike. The broader context includes the gradual integration of new electric platforms and the ongoing negotiation of regulatory constraints, all of which shape the choices available to consumers in Russia and beyond. At the same time, other brands such as Hyundai continue to expand their lineups and evaluate the timing of additional model launches to meet shifting customer expectations. (Source: socialbites.ca)