Audi has introduced a flexible subscription model that unlocks a suite of vehicle features for the new Audi A3, covering climate control, adaptive cruise control, and interfaces for both Apple CarPlay and Android Auto. This move was confirmed by Audi’s press service following the unveiling of the latest model, signaling a shift toward customizable ownership experiences that align with modern mobility preferences in North America and beyond.
The subscription includes capabilities such as adaptive cruise control assist, high beam assist, and the ability to extend the standard air conditioning setup with a dual-zone comfort climate control system. Vehicles equipped with these features can be scheduled for varying terms, ranging from one month to a lifetime access option, with durations including six months, one year, three years, or an extended forever plan, according to the automaker’s official statement. This approach gives drivers the option to tailor their tech package to fit changing needs, whether for frequent highway commutes, regional driving conditions, or temporary access during road trips.
For the European launch, the Audi A3 will debut with two engine choices. The 1.5-liter gasoline turbo produces 150 horsepower, while a diesel option delivers comparable output. Both configurations feature a seven-speed S tronic dual-clutch automatic transmission. Audi notes that the overall powertrain lineup for the A3 will broaden in the second quarter of 2024, signaling ongoing enhancements to performance and efficiency that users can anticipate as model iterations evolve. This progression mirrors industry trends toward modular, upgradeable vehicle capabilities that can be activated or extended via digital services.
Earlier updates also mentioned the declassification of a hybrid variant of the Jetour T2 SUV, reflecting the broader automotive sector’s dynamic shift toward electrified powertrains and flexible feature packages as manufacturers experiment with subscription-based access to advanced technologies.