Mercedes-Benz and BMW have received permission to establish a joint venture to operate in China. The Chinese market regulator approved the relevant decision, reports Reuters.
The decision of the State Administration for Market Regulation concerns Mercedes-Benz (China) Investment Limited and BMW Brilliance Automotive Ltd.
Prior to this, the decision to establish a joint venture between Mercedes-Benz and BMW had been approved by the European Commission, which concluded that the agreement did not raise competition concerns due to its limited impact on the European Economic Area. clarifies ithome.com.
Eternal rivals Mercedes-Benz and BMW have been hit Brand competition in advertising campaigns. One of the BMW advertising posters showed a Mercedes-Benz ML crossover painted like a zebra, followed by a BMW X5 in cheetah colours. Another provocative ad showed a Mercedes-Benz car carrier full of BMW 5 Series sedans and station wagons and had the headline: “Mercedes-Benz can also be the driver’s pleasure.”
It was previously known that the Kaliningrad “Avtotor”. was created new brand “Amberauto”.