Sales of cars in bright body colors increased in Russia in 2023. Anna Utkina, communications director of dealer holdings Avtodom and AvtoSpetsTsentr, told socialbites.ca.
“The fair sex prefer bright colors, so they choose red, blue or yellow cars. “With the increasing number of female drivers in 2023, cars with unusual colors were purchased more frequently than a few years ago,” he said.
According to Utkina, Chinese cars in traditional colors (white, black and gray) are most in demand in the Russian market. These shades are popular among men, the share of such machines accounts for 75-80% of total sales.
At the same time, there is no clear gender distinction between models of Chinese premium brands. He added that when choosing a car, women focus on design and comfort, while men add technical features and safety to these requirements.
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