In 2023, car buyers of popular Chinese brands in Russia preferred models in white, gray and black body colors. Marketing Director of the Avilon dealer holding Andrey Kamensky told socialbites.ca about this.
According to him, the classic, traditional palette was most in demand among car buyers of many Chinese brands. Particularly popular colors of the FAW brand include black, white and silver. Chery buyers mainly prefer white, gray and shades of gray.
“We observed similar preferences in the palette of brands Geely and Omoda: buyers prefer black, gray and white colors. Customers of the Changan brand made a similar choice: they bought mostly light gray, white and black cars. According to the tank brand, the most popular colors this year are black and orange. According to the Voyah brand, the Dream model is usually purchased in black and purple colors, while Voyah Free is offered in green, blue and gray color options,” said Kamensky.
In the electric vehicle segment, on the contrary, bright colors are in demand among Russians. For example, Zeekr X and Li L9 are selected in green; The main color of the Zeekr 001 model is orange, and yellow body color prevails among Lotus Eletre buyers. At the same time, the HiPhi Z and Li L7 usually arrive at car dealerships in gray, while the Avatr 11 comes in white and black.
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