Hyundai Australia chief operating officer John Kett said Hyundai vehicles will always remain more expensive and higher quality than products from Chinese carmakers. In this respect reports carsales.com.au.
“I think we will always have an advantage over the Chinese. We just need to improve the technology to stay ahead of them and realize that for some customers our profits are worth it,” Ketta says.
He said Hyundai would not be profitable enough to invest in many new high-tech models if it kept product prices low at levels seen in the mid-1990s, when the Korean automaker waged a price war with Japanese automakers.
“Our advantage is that the pace of change in our portfolio is quite significant, and I think we need to continue to do that to justify our price position relative to our competitors,” Kett concluded.
It was previously known that there would be a new Renault model. be equipped display on the hood.