The performance of the Lada website (conversion from visitor status to customer status) increased fourfold thanks to the introduction of the “online sales” function. In this respect reports “Rossiyskaya Gazeta”, referring to the press service of the Russian automobile giant.
“According to the results of the pilot launch in September, the program showed extremely high efficiency; purchase conversion was 4 times higher than the site average. We are seeing extremely high demand from consumers – high traffic to the promotional page and the online sales service and, accordingly, quick bookings. The promotion is a “This is one of the reasons for the decision to potentially expand the model range as part of the development, but we will announce more detailed information at the beginning of November,” RG quotes AvtoVAZ’s statement.
In September, a function for online purchase of Lada cars at the factory price appeared on the official AvtoVAZ portal. Cars of the Lada Granta family are offered for sale in Standard (670 thousand rubles) and Granta Drive Active (911 thousand rubles) configurations.
Dealers warnedCars will not get cheaper.