TikTok’s job Europe It bloomed last year. this platform The number of vertical videos originating in China was billed for more than $990 million (more than €992 million) in 2021, nearly six times the 172 million generated in 2020. It was claimed this Monday by the newspaper ‘Financial Times’, which it has access to. to UK Registry of Companies data.
On the other hand, social giant also increased by a third casualtiessomething attributed to the meteoric rise of the app, one of the most popular in the world. It is estimated that TikTok has already surpassed 1 billion monthly users worldwide. The increase in downloads in recent years has brought the Chinese company to the fore. ByteDance -Beijing-based-, also increasing spending to expand into new markets, improving targeted advertising users and hire thousands of employees. The pre-tax loss was $896 million.
According to documents obtained by the Financial Times, TikTok currently has 4,396 employees in Europe, including the UK. Most of the approximately 1,000 million billed (532 million) were produced in the European Union, and the other 279 million entered British territory.
just like they do GoogleAim (Facebook and Instagram) excitementTikTok’s business model is basically digital advertising. Thus, of the 990 million billed in Europe in 2021, more than 802 of them were online ads. Those numbers drove ad revenue fivefold in 2020, when the “app” launched advertising.
TikTok, on the other hand, has tried to include in-app purchase links so it can double as an e-commerce domain. Although this functionality has encountered multiple problems, the ‘Financial Times’ suggested that the company plans to expand it to the North American market.