During the period between January and March, the Russians acquired approximately 750 thousand personal computers (PC). This is indicated in the press release of M. Video-Eldorado, which was taken by Gazeta.ru.
Therefore, for the first quarter of 2025, the Russians purchased approximately 750 thousand pieces for 15.9 billion rubles and the average cost of a device was 21.1 thousand rubles.
M.
Zaraisky said, “We observe sustainable demand for affordable solutions without a brand and model under our own retail brands that allow customers to offer balanced configurations for different tasks. At the same time, the interest in more productive devices is growing especially from players, IT experts and small businesses.
The non -branded device segment has become the leader in the number of units – its popularity stems from low price and versatility. The Russian ICL brand, which ranks second in terms of sales, focused on educational and institutional purchases. The third line was taken by Apple with the Mac Mini model, which is demanded among users who value compactness and performance. The first 5 included IRU and ACER.
In financial terms, the highest income was provided by the segments of unrelated and trademarks that are stable in different price categories. IRU is a balanced Russian producer IRU, a balanced Russian manufacturer with educational institutions, corporate customers and state customers. In addition, there is a stable interest in MSI and Acer brands, which are demanding products among users who need high information processing power and modern technical specifications.
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Source: Gazeta
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