Tws-Hotel sales by January-March 2025 reached 5.1 million in the amount of 13.6 billion rubles, which has become a record indicator since 2021.
For the first quarter in Russia, the total headphone sale was 8.2 million in the amount of 19.8 billion rubles. The share of “primer ında in the entire headset category continues to increase: TWS devices occupied 62% of the market quantitatively and 69% in monetary.
The sales tendency shows stable growth. Therefore, the average price of the “Annexes” increased by 7% and was 2.4 thousand rubles. Chinese brands (39%), Xiaomi (9%) and HOCO (6%) are followed by the market leaders in the number of sales. Monetally, the leader continues to be Apple to occupy 27% of the market.
Andrei Gubanov, General Manager of MTS retail network, announced the presence of models with an affordable form factor and active noise reduction function in the budget segment with reasonable prices of the popularity of the Tws hobby. The company expects the share of the wireless headphones that will gradually replace the classic cable models.
EARLY IN Russia introduced Screen headphones to the case.
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Source: Gazeta
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