Microsoft is preparing to open its own mobile game store that can compete with Google Play and AppStore. newspaper reports Finance Times.
Phil Spencer, head of gaming division at Microsoft Gaming (Xbox), said that the Digital Markets Act (DMA), which will come into effect in the European Union in March 2024, will help the company realize its idea and enter the market. mobile store games market. DMA will end the Apple-Google app distribution duo by allowing companies to download their stores to iPhone and Android smartphones.
“We want to be able to offer Xbox and our content on any platform people want to play on, both independently and through partners. We can’t do that on mobile yet, but we want to build a world where it’s possible,” Spencer told the Financial Times.
If Microsoft’s plans come true, the company will no longer depend on Google, Apple and their demands. Over the past few years, the company has acquired multiple game studios, including Ninja Theory, Playground Games, Bethesda owner Zenimax Media, and is currently completing the acquisition of Activision Blizzard. Having its own mobile game store will allow Microsoft to distribute its content and generate tax-free profits to existing duopolists in the market.
Formerly socialbites.ca we talked about ithow a Microsoft employee used pirated software to activate Windows 10.
Source: Gazeta
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