Platform twitter lost 72 of the top 101 advertisers According to data from the Pathmatics company, it coincides with the acquisition of the company by billionaire Elon Musk in recent months.
companies like Zoom, Wells Fargo, Pfizer, volkswagentoyota, Nike anyone McDonald’s They are among the companies that stop buying ad space on the social network until at least 2021, which means a strong setback for the company. 88.7% of their income advertising. According to the last annual results report submitted in December 2021 before the company was acquired by Musk, 4,506 of the $5,077 million Twitter earned that year came from ads.
The Wall Street Journal reported that Twitter’s executives held meetings with representatives of these companies and made promises to stop this bleeding. introduction of new vehicles advertising.
Announcing two days ago that he will leave the post when he finds the CEO to manage the platform, Musk recently issued a statement. payment system for authentication Although the success of the initiative is unknown, users in order to diversify their sources of income.
On November 4, who is the businessman laid off more than half of its workforce He assured the company – according to the accounts of various media outlets – that Twitter lost $4 million a day.
According to Pathmatics, the platform preferred by US companies to advertise their products or services is Facebook, which earned $6.8 billion from this channel in the third quarter of this year. These are followed by Instagram, TikTok and Snapchat, respectively.
Source: Informacion
Jackson Ruhl is a tech and sci-fi expert, who writes for “Social Bites”. He brings his readers the latest news and developments from the world of technology and science fiction.