The slogan has spread widely online, but what is the origin of Osasuna never gives up
Osasuna never gives up. That chant has traveled through social networks and has become a common refrain among children who play in the yard, explore on field trips, or meet to play in the neighborhood. But where does this singing come from, why did it catch fire, why that Osasuna song, and what does it signify?
Where does this phrase come from
The roots of this chant, which has captured the imagination of many youngsters, lie in a video that gained viral traction across social networks. The clip has racked up millions of views and thousands of likes on the official Osasuna account on social media, signaling a widespread reach beyond its initial audience. This post on a popular video platform has created a global ripple for the Navarre club.
The origin of the Osasuna never gives up video
In Pamplona, a man named Eneko Elósegui recorded a video in 2017 during a solidarity journey with Ugandan children. In that clip, he introduced them to the battle cry associated with the Osasuna club, teaching them to chant the familiar motto Osasuna never gives up. After sharing the recording with his circle, it gradually found a much larger audience. Today, the video has surged in viewership, going viral and being echoed in classrooms across Spain and even in Latin America, driven by the reach of social media channels.
Why has this chant gone viral
The phenomenon traces back to a 2017 video showing a group of Ugandan children singing the support chant for the Navarre team, all while wearing red. The emotional impact of that moment sparked a global wave, inviting thousands of kids to imitate the chant and create their own versions. Since then, hundreds of fan-made clips from diverse communities have multiplied across platforms, contributing to the chant’s enduring popularity.
The spread has even inspired other clubs to recreate or feature the chant in their own channels. An example is the Russian club Zenit, which joined in by incorporating the moment into their content, amplifying the reach further and reinforcing the cultural footprint of the chant across borders.
Osasuna never gives up in schools around the world
With the rapid expansion of the motto through networks, it has become a sound heard in many corners of the globe. The chant seems to have a life of its own, with thousands of children singing it without needing a detailed explanation. The video reappeared on a major short-video platform and tallied millions of views, sparking a cascade of derivative versions and countless recreations. Boys and girls sing the tune during school breaks, on field trips, in agrarian schools, and even in neighborhood gatherings. The chant has morphed into a childhood phenomenon that crosses generations and geographies.
In many communities, the song plays while friends gather, during recess, on excursions, and in informal settings. Its infectious chorus and the simple, unifying message give it a universal appeal that transcends language and local culture. Across continents, this chant has embedded itself into the fabric of everyday childhood experiences, becoming a shared memory that many young fans now carry with them.
Notes and coverage on this topic appear in media discussions about how a club culture can resonate with a global audience and how a single moment can become a beacon for playful solidarity among children. The ongoing presence of this chant in schools and community spaces demonstrates the enduring power of simple, well-timed messages in the age of social media. It also shows how football culture can spread beyond stadium walls and become a common reference point for kids everywhere, reinforcing a sense of belonging and community in playful, everyday contexts.
Source: Goal