The RFU, led by Secretary General Maxim Mitrofanov, indicated that the Russian national team will introduce a new kit. The announcement pointed to a March 2024 rollout, with the kit set to be worn in forthcoming friendlies as part of a broader fresh kit program announced by the federation through official channels.
Preparations for the new home and away outfits have been underway, with the objective of presenting the refreshed design to supporters in the early spring timeline. The federation conveyed that the team would wear the new jersey in the March schedule of international friendlies, signaling a new era in the team’s on-pitch image and branding as communicated by RFU leadership.
In mid June, the RFU confirmed that a new equipment partner had been selected for the national teams, following a period in which the previous supplier’s agreement had expired without renewal. The announcement identified the German company Jogel as the provider for the new kit family, replacing the former outfitter as the officially shared supplier for Russia’s national squads, a change covered in RFU statements and media briefings from the time.
Industry observers noted that the switch to Jogel was framed by statements from the company’s leadership. Artur Movsesyan, president of Jogel, asserted that the forthcoming kit would resonate with fans and align with the expectations of supporters nationwide. He spoke about the design direction and the intended reception among Russian fans during the launch discussions that followed the partnership announcement.
The broader context for the kit transition included a significant competitive landscape. FIFA and UEFA had taken the decision to exclude the Russian national team and all Russian clubs from competitions governed by those bodies. This sanction, affecting Russia’s participation in international events, has influenced the federation’s brand strategy and the messaging around the national team’s rebranding efforts as it navigates a period outside official FIFA-UEFA events.
Observers have emphasized that the kit change is part of a wider communications strategy aimed at maintaining visibility for Russian football during a time when participation in certain international competitions is constrained. The federation’s communications have underscored the importance of continuity for fans who follow the team across domestic leagues and the broader European football calendar, even as Russia remains outside the scope of the FIFA and UEFA competition framework.
In reflecting on the forthcoming kit, supporters were encouraged to expect a design that captures the national spirit while leveraging the new equipment partnership to support training, development, and participation in non-UEFA and non-FIFA venues where the national side continues to compete during this period.
In summary, March 2024 was presented as the planned moment for unveiling the new Russian national team jersey, with the transition to Jogel equipment symbolizing a fresh branding phase amid a challenging international environment. The federation, along with Jogel’s leadership, framed the update as a positive step for fans who follow Russian football closely and hope to see the team represented with renewed identity when competition resumes under the relevant governing bodies’ frameworks and in suitable non sanctioned contexts.