The chairman of Moscow Lokomotiv’s board, Yuri Nagornykh, spoke with Izvestia about the club’s media strategy and the growing profile of forward Artem Dzyuba.
He emphasized a joint vision: the agreement between Dzyuba and Lokomotiv is delivering visible results on both sides. Nagornykh described Dzyuba as a standout talent, not just for his on-field skills but also for his media presence. It is no accident that he is regarded as the most media-savvy player in the Russian Premier League. Players like him generate public interest in football and help broaden the sport’s appeal across Russia.
Some observers may raise questions about the scrutiny surrounding Dzyuba, but Nagornykh argued that, overall, the forward’s profile raises interest in football within the country and helps attract fans to the game.
Dzyuba joined Lokomotiv last season, and the partnership was subsequently extended under a 1+1 contract model. The red-green squad has accumulated three goals and three assists across twelve appearances in all competitions, reflecting his impact in the squad’s attacking build-up and creativity.
After eleven rounds, Lokomotiv sits in fourth place in the Russian Premier League standings with nineteen points, underscoring the team’s competitive position and Dzyuba’s contribution to the campaign.
Reflecting on Dzyuba’s performances, a former Zenit coach noted the positive impression he has made at Lokomotiv, highlighting how the striker’s form aligns with the club’s tactical plans and its broader ambitions in domestic and European competition.