The El Clásico showdown between FC Barcelona and Real Madrid electrified Mexico City, delivering a matchday atmosphere that thrilled fans in a memorable way.
La Liga brought its signature activation to Mexico City, inviting fans of La Liga, Real Madrid, and FC Barcelona to experience one of the season’s marquee fixtures up close. The event centered around a live viewing of the Clasico on a large central screen, turning the Monument to the Revolution into a festive hub for football lovers to share every moment of the game.
On Sunday, March 19, the venue welcomed approximately 5,000 supporters who came to cheer, analyze, and celebrate the rivalry that has defined modern Spanish football. In addition to the live broadcast, a panel of distinguished guests offered insights and commentary, enriching the viewing experience for attendees with expert analysis and memories from past Clasicos. Notably, La Liga legends Carles Puyol, formerly of Barcelona, and Fernando Morientes, a former Real Madrid forward, journeyed to Mexico City to join the celebration and to honor the passion that El Clásico stirs across the globe.
A representative from La Liga North America explained the purpose of the gathering, highlighting the initiative to strengthen ties with fans in the region. The event, attended by thousands, aimed to share the essence of the Clasico with Mexican audiences and highlight the league’s commitment to global fan engagement. The activation at the Monument to the Revolution kicked off around midday and featured activities for all ages. Partners from the La Liga network, including SKY, Motorola, Strendus, StageFront, Panini, and CHUBB, contributed activations that kept the energy high throughout the day. Participants tested their ball control, captured digital photos, and tried on replica La Liga team shirts, turning the event into a celebration of sport and culture.
La Liga’s extensive global footprint—spanning five continents—helps bring El Clásico closer to fans everywhere. The Mexico City viewing was part of a broader effort that saw more than 52 Clasico-related activities across over 28 countries, all organized in collaboration with local and global partners. The result was a worldwide celebration that transcended borders and languages, uniting fans through a shared love of football.
In recent years, El Clásico viewings have evolved into standout events that attract large crowds and create lasting memories. Beyond Mexico City, similar gatherings occurred in Los Angeles, drawing around 2,000 attendees, and in other regions like Ghana, which hosted about 1,000 fans. The reach extended to diverse locales including India, Brazil, Poland, Cameroon, Canada, Hungary, and the United Kingdom. Even in Asia and Oceania, early-morning watch parties catered to fans who woke up before sunrise to witness the spectacle, including a breakfast viewing in Australia that brought together communities around a shared passion for the game.
La Liga’s ability to bring top-tier football to fans worldwide underscores the sport’s universal appeal. The Clasico experience, whether shared in a stadium, at a public viewing, or through a broadcast, emphasizes the emotional connection fans have with these iconic clubs and the history they carry. The ongoing efforts to engage audiences around the world reflect La Liga’s commitment to accessibility, culture, and the thrill of live football, inviting fans everywhere to be part of the conversation and the excitement of one of football’s greatest rivalries.