Netflix’s dominance among audiovisual content platforms is undeniable. The world’s largest subscriber base continues to grow and recently surpassed 260 million users. In this environment of prosperity, the platform launched a series of experiments. sports content And live events This will redefine your product in the coming seasons.
The platform began to turn to this type of content, hesitantly at first, and with greater courage and diversity every year, by presenting an endless number of documentaries that include the ins and outs of certain topics. main sports competitions. This was the case with ‘Break Point’ (tennis), ‘Full Swing’ (golf) or ‘Formula 1. Drive to Survive’, and this year it will be the same with the launch of the documentary ‘LaLiga 24’. Series about the First League of Spanish football.
one step further
It was recently that the platform wanted to go one step further and started flirting with live broadcasts. Once the success of these documentary formats was confirmed in November, Netflix produced and released it. ‘Netflix Cup’ (Golf). This was first contact and not even an official competition. It didn’t follow the rules of golf and not all of the participants were golfers (F1 drivers like Carlos Sainz also attended).
In this event, sporting motivation was mixed with the inclusion of references to some of his greatest recent achievements, such as the following. ‘Squid Game’ and the mix was well received. Since then, the company has not stopped developing formats that can be broadcast live and attract the attention of its subscribers, an audience mainly interested in movie content.
Nadal-Alcaraz in Las Vegas
HE ‘Scandal in Netflix’ The next test with live broadcast will be an exhibition match between Rafa Nadal and Carlos Alcaraz on March 3 at the Mandalay Bay Casino stadium. Vegas. Everything indicates that there will be another contact before he closes the format of his last multi-million dollar bet at a high cost. 5 billion dollars For the next 10 years: RAW program ‘World Wrestling Entertainment (WWE)’. It will be broadcast live for the first time weekly frequency It will be broadcast on the platform and air for three hours every Monday.
Although it should be noted that WWE is not exactly a sport, most of the arguments written– consistently attracts a live audience, similar to a sporting event; big investment but that doesn’t end with the platform being covered internal differences. In fact, the company’s turnaround may have something to do with the recent resignation of the head of its Film division. Scott Stubber. Just hours after he left his post after seven years, Netflix announced that the rights had been purchased to WWE.
Raw is WWE’s most watched show, with approximately 1.5 million viewers per show. It was released in 1993 and became the training ground for movie stars. Dwayne The Rock Johnson And John Cena. Stake will air exclusively in the United States, Canada, the United Kingdom and Latin America, and the offering will be complemented by other programs such as ‘Smackdown’ and ‘NXT’.
global current
This trend is neither new nor original for Netflix, and the major content companies have been there for a long time. take advantage of the trend sports stream. Amazon Prime He bought the rights to ‘Thursday Night Football’ for at least a billion dollars a year. Apple TV ‘Friday Night Baseball’ and ‘Major League Soccer’, which he purchased for 250 million dollars annually, are also included in his catalogue. In fact, Netflix tested the live broadcast of sports events in 2022 and tried to take over the television rights. Formula 1 in the United States ESPN finally got it.
Through these strategies, the platforms aim to surpass traditional networks, whose last bastion is broadcasting live sports events, and attract subscribers to platforms dedicated to exclusive sports content.