HE Agreement between Elda City Council and the club Deportivo Eldense, This decision, signed last August, became a reality with all previously agreed upon measures at the extraordinary general assembly meeting held this Monday. only 11 minutes long. Elda thus returns to the tradition of “quick” plenary sessions without debates or disagreements, even if only to hold an emergency session called for one purpose: Eldense sports club’s approval of the city’s tourism sponsorship.
The session began with the vote of the municipal body confirming the urgency of the meeting, which Elda mayor Rubén Alfaro stated: “Some issues that cannot wait for the ordinary general assembly meeting in November.” Special, Alfaro means approval of the contract file Advertising sponsorship of the image of the city of Elda through Eldense sports club, SAD.
This “sponsorship” through sports club Includes an annual municipal contribution of 660,000 euros, extendable for up to five yearsNext to you Granting exclusive use of Nuevo Pepico Amat Municipal Stadium facilities. For this agreement, Elda City Council created the brand “ELDA leaves its mark on you” already accompanied by the image of a woman’s shoe He wears Deportivo on his jersey sleevein addition to the rest There are jerseys of all teams, walking clothes, club bus, photo interview, press room and advertising supports in the Stadium.
The measure was only taken into account Voting against two Vox councilors in Elda, and one Only his spokesman, Paqui Vicente, intervened in the discussion. guaranteeing that this contract will be concluded “hurry up and run” and the intervention is accompanied by an objection report in which it is stated that “the way this agreement was prepared could create problems for the municipal treasury”. “We received all the information within a day and in the middle of the weekend and this is a contract that could reach several million euros with extensions. “We are voting against this contract because something has occurred that will tarnish the image of the team or the City Council.”
For its part, the government team failed to prepare its proposal in time for the ordinary general assembly session on Friday, October 27. He didn’t want to wait another month to start this “sponsorship” contract. Undersecretary of the Treasury Fernando GómezChose not to respond to opposition during the general assembly and chose To hold a press conference after the general assembly meeting to explain the reasons for this to the press This led the government team to hold this emergency session and evaluate the viability of the contract.
“Eldense club is a must Submit the agreement to Hypermotion League immediatelyThis is the biggest corporate deal the club has, hence the urgency of the session. not only because of the financial amount, but also because of the transfer of sports facilities with which the government team supports the organization,” explains Gómez.
Regarding Vox’s complaint about objections to the intervention in the feasibility report, the Treasury President stated the following: Elda Town Hall “healthy” and this agreement does not mean “economic risk.” “These are reports prepared by municipal technicians, and just like there is an intervention report, there is a report from the ministry management that fully approves this contract. There is no risk.”
Economic impact
This is the recruitment dossier Promote your city through the football club As Treasury Undersecretary Fernando Gómez explained, approved by the urgency decree not only constitutes institutional support for the club, the city hopes to enter with this maneuver More than 12 million euros per football season the flow they expect the city to createfan visits, restaurants, entertainment and hotel nights, in addition to the media’s influence on television.
The data comes from a report developed by . Valladolid Chamber of Commerce The economic impact of sports clubs in the city Castile and Leon. In particular, participation mirandes made an indirect and indirect impact on the minor league league 13.8 million euros to the municipality of Miranda del Ebro. “With this brand, our city is different from others and we can already confirm this return; it is not only advertising, but also a social problem in the city,” explains Gómez.
“The external promotion we achieved with this advertisement is very importantWe don’t just spread it with it. Elda’s shoe city image and as a town that welcomes fans from other communities bearing the Elda name throughout the country and internationally, thanks to the influence of this league in attracting audiences all over Europe,” says the Treasury president.
Other measures
The emergency plenary session also served to unblock some measures that did not need to wait for the City Council’s next plenary session. For example, the proposal to accept new financing of construction works was put to vote. Performance of Alfonso XIII, Olimpiadas and Filipinoas avenues. A proactive measure Positive votes from all political groups and he said it came on his proposal Alicante Provincial Council.
The Undersecretary of the Treasury explained that this measure was a technical issue regarding the rearrangement of “the amounts of different annual incomes”. Increase in the cost of materials causing the cost of the job to increase and this was at the request of the County Council, which funded part of the action.”
There are also cooperation agreements between Elda City Council and the municipality. Opera and Concert Association; Historical and Cultural Heritage-Mosaic Friends Association; and with the Local Youth Council.