Some 45 students Mid-cycles of Sales Management and Commercial Spaces and higher cycles of Marketing and Advertising From the Severo Ochoa Institute in Elche For weeks they have been working with Elche CF and the City Council on an education project. an initiative that develops thanks to the pioneering action of the training centerImplementing active teaching methodologies already contained in the Vocational Education Act amendment.
Analysis
Specifically, students analyze through research how this happens and how it can increase recruiting and loyalty of franchiverde subscribers in European countries. Fieldwork has a diverse study methodology, ranging from surveys to personal interviews. Some collect objective and quantitative data that can be used to understand the truth. In others, such as developed at the Institute this Wednesday, students attempt to gather qualitative information that supports their conclusions.
In the classroom, the researchers counted by the presence of the pair they formed yesterday. Jessica and David Hayes. They have been running an online travel agency that has been organizing visits by foreigners to Elche matches for several years now. Sports tourism is clearly booming, especially at LaLiga Santander events. And the club from Elche is very close to the second busiest residential and tourist attractions in Spain.
Los Hayes, directors of the Euro Tour Guide operator, offered students their direct experience of taking European fans to Elche matches. Logically, FC Barcelona’s arrival at Martínez Valero this Saturday (9pm) is one of the strongest meals of the year. In this sense, Jessica Hayes underlined the participation in this meeting and the visit to Real Madrid. Specifically, this agency will depart from La Zenia this day at 27 and pass through several beaches to La Marina, 220 foreign fans.
subscriber loyalty
Thanks to Hayes, students of Severo Ochoa’s Marketing and Management of Commercial Spaces secondary and higher education cycles were able to approach the truth about the recruitment and loyalty of European subscribers in an initiative also approved by the Department. Education of Elche Town Council. “Students are faced with a real situation in this way by learning active methodologies and actively collaborating with the franchise club to improve their knowledge in a practical way.It is one of the most important institutions of the city and the province,” emphasizes Prof. Salvador Correas. Your partner Sergio Molto He emphasized the importance of the interview with Hayes “to better understand the fan profile of the Franciverde team”.
It is also expected that students will go to strategic points on the beach such as Habaneras and La Zenia shopping centers in the coming days to try to get answers to their surveys about European Elche fans. Preliminary data already reveal this. “The potential to attract European sports tourists from Elche is pretty high,” says Correas., who understand that the practical outcome of this investigation should lead them “to propose a concrete communication mix to Elche CF in order to improve their results in this matter”. “We are working directly on a completely real case with an active methodology that we use at the Institute, which also serves to encourage teamwork, as they would later find in real life,” says the professor. In this case, he also states that “most of the students are extra motivated because they are followers of the club”.
from the club
This work has a counterpart at Elche, sponsored by the club’s Marketing Director Jorge Pérez, who is responsible for coordinating relations between organizations and supervising the work of the center’s education directors, the five professors, and the students. “This will not be just another job, but we will implement the most interesting proposals from the Club to realize them,” Elche president Joaquín Buitrago said at the presentation of the project.