Pavel Shinsky, Director General of the French-Russian Chamber of Commerce and Industry (CCI France Russie), said wine, although not as “serious” a product as oil or gas, has its own “soft power” that Russia and France should use. in their relationships. writes about this RIA News.
Shinsky noted that many ties between the two countries, including cultural, scientific and sports, are gradually disappearing. However, he says wine can work wonders and gives high marks to Russian wines.
Wine is a living form of communication and contact between people and wine diplomacy has real meaning, says the director of France Russie. According to him, businessmen and bankers all over the world are true connoisseurs of this drink.
According to Shinsky, it is possible to attract the attention of those who make political and economic decisions in many countries of the world by acting through the wine vector.
Previously in Niger deprived Diplomatic immunity of the French Ambassador.