without lighting photo retouchingfrom smiles hand posturefrom colors to logos… Election posters are one of the biggest heroes of every campaign and reflect the situation when different formations come to the election war.
her smile masonside view puig“business attire illusion or background areas behind the Vox candidate. All designs have a lot to tell beyond what is shown in the image. Analysis for experts INFORMATION image and nonverbal communication Regional and local cartels of the main parties represented in the community and province.
For Professor of Political Communication University of Navarra, Jordi Rodriguez Virgili Each election poster rotates around three main axes: candidate, party and message reflecting and focusing on the slogan of the campaign. These three elements need to be reflected in the poster, so one of the key questions is, the way it is combined these three elements together with the projected image.
As an important factor, Rodriguez highlights: choice of color and typography. Regarding the nominees’ posters, the professor points out “a general commitment to what is traditional and safe” and misses out on “innovation, creativity and disruptiveness”. He points out that most of the candidates in the region, as usual, prefer a front photo. Except Ximo Puig, Illueca, or Mamen Peris. Rodriguez in the local area, close-up selection with his case Barçala as the most “obvious” and barcelonaThe biggest rival in the capital of Alicante as the most “fuzzy”.
Regarding the weight of the candidate, an expert from the University of Navarra, personal bet featured in the vast majority of posters, bet at the top of the list more than the initials of the parties. In this area, the case of the PP candidate in Alicante stands out once again in a design. political party loses weightwith Abbreviations have been relegated to the background more presence of formations, contrary to the trend that has developed in the last elections.
It’s a trend that Vox has broken, often with lesser-known candidates than others trying to downplay. take advantage of the national appeal in their designs as grouping.
one by one
Professor of Communication at CEU Cardenal Herrera University Jordi Perez Lavador individually examines posters of candidates presented by the different entities currently represented in the Valencian Parliament.
XIMO PUIG. All to the president. PSPV image “direct, concise” Addressing Puig’s identity, he proudly showcases the “president’s” background and personalizes betting on the match. such a plan it worked in other situations while charging and sewing characters. We’ll see.
CARLOS MAZON. “The change you deserve” saves an almost imperative call for change When a party is in opposition. More than hackneyed, but still productive. By contrast, “you deserve” has a comparative component, because if you deserve something, it’s because you don’t have it. It speaks positively to the citizens: You did well, but those in power Prevent you from getting what you’ve earned. It is a poster with many psychological components. Carlos Mazón would become president to call the winning horse. Is a bell ringing?
MAMEN PERIS. It is generally concluded that he is better in political communication. move a single message per action, “Free and decisive” is already two. Maybe it would be stronger if they were complementary, but ceach goes his own way.
We can quickly interpret the stable: They are the ones who can distribute power. to one block or another. It’s free, that’s where things get messy. Other parties, right? Are you talking about the fact that PSPV and PPCV depend on endpoints to dominate? Is it free after the last congress? I am sad. resoundingat least.
JOAN BALDOVÍ. Compromís chose the following option: personalization on posters autonomous: baldovi and point. The man who has been Congress’ most valuable congressman for years needs no more. “For all that matters” is a motto that wants to be assertive when it encompasses and weakens when squeezed. Coalition with this expression creates a bond with what unites us citizensis a transition call. But will they force it?
CARLOS FLOWERS. Vox’s slogan common to all communities where the options are, just find the scope. “Safe vote” pops up a game with very interesting comments, always positive for the game. It is direct and consistent, resonating with the trajectory of the formation. More fuel to the fire.
HECTOR ILLUECA. Combines What We Can Do also addresses the discursive Malay decline In recent years: the government’s reforms have been thanks to our being there. Otherwise, the PSOE would not have made such sweeping decisions. It comes down to constructing an expression that might sound different: “coward left.” For Unides Podem, PSOE is converting and so they are required in Government. coward leftWho would tell us?
Alicante
Communication Doctorate Diana Rubio He examines the posters of different organizations that prefer the mayors of Alicante, Elche and other cities in the province one by one.
LUIS BARCALA. Cropped head does this disproportionate. Dressed in corporate colors, but with a small PP logo, highlighting your personal brand. Maybe the plane is too close, even scary.
MAIN BARCELO. Not the best in creativity. yellow jacket staysIt would be much better if it was red. Shows hand gesture irritabilityand forced a smile. picture very developable That of the socialist candidate for Mayor of Alicante.
ADRIAN SANTOS PEREZ. one of the citizens does not match the jackethas a “moiré” effect due to the fabric. that’s a mistake gives the impression of inexperienceDespite the fact that Adrián Santos Pérez is not a novice in political matters.
MANOLO KOPE. It is just one of the Alicante municipal posters. abbreviation and balanced projection to the island. Of course, the name at the bottom and in red makes it almost invisible. The logos of the parties presented together, well integrated. In Copé, it offers the typical stance of crossed arms. Create a barrier with a forced smile although the contrast with the black shirt is good.
MORE. The main role falls on the island, to a large extent, gently and smiling from the front. The white shirt is in harmony with purity, transparency and work. The image is clean and clear. The double slogan doesn’t say much. According to Compromís, it’s a poster that focuses on the image.
CARMEN ROBLEDILLO. candidate leaves next to the head of the regional list so it is common practice for them to relate to each other. neutral colors they almost look more like PP Vox’s. mood of the poster very classic, They look straight and closely with a friendly smile.
Elche
CARLOS GONZALEZ. Current mayor’s claim Very similar to Ximo Puig’s and radically opposed to that of Barceló in Alicante. Photograph brings credibility while looking straight ahead. The retouch is not very obvious, to be more “authentic” than its competitors.
PAUL RUZ. The retouch is very obvious, the use of digital broadcasting was very rude, and that speaks badly. Smile is one of the most characteristic elements of Pablo Ruz. personal brand and affinity. The election sign is another candidate choosing to wear a “uniform”.
EDUARDO GARCIA–ONTIVEROS. citizens poster tasteless. The candidate has a hostile expression on his face. Uniform clothing and crossed arms indicate that you are uncomfortable, creating a barrier.
ESTER DIEZ. Compromís keeps its line on different regional and local banners. applicant Empathize with his smile and look, as well as the white dress used in the image. Moreover The use of the Valencian language stands out.
AURORA RODİL. Vox mayor too she feels uncomfortable and the smile he shows doesn’t seem sincere, Inn. The contrast of the poster’s colors is not the best possible choice.
Province
TONI FRENCH. Alcoy candidate blends his image with the background, no contrast therefore, there is a lot of white. highlights little or no retouching is used and the use of Valencian language in the slogan with a handwritten typography.
TONI PEREZ. The composition is correct, the colors are soft and the candidate gives a gentle image. Shows the position of the hands discomfort. Definitely, ties are lost from election posters.
EDUARDO DOLON. a poster very local, Behind Salinas, a very characteristic feature of the municipality. dir-dir colorful most innovative clothing, but the shadow of the lights doesn’t quite fit in composition.
RUBEN ALFARO. He is shown The nearest with her red bracelet, she pays attention to details and a women’s shoe embroidered on the shirt, very characteristic in hand. Clear image showing hands.