{“rewritten_html”:”They also aim to grow domestic tourism. It’s a given that a decade of progress has taken place. And yet there’s a sense of failure in some corners: fresh directions emerge, original travel concepts appear. If you want active and adventurous rest, you’ll find it here; if you crave ecological experiences, exotic escapes at ethnic festivals beckon. The one format that remains underdeveloped in the country is the simple, budget travel experience. Budget beach holidays exist in the Krasnodar region. Excursion trips into the interior are available, though limited in reach: St. Petersburg to Veliky Novgorod, Yaroslavl to Kostroma, or Chelyabinsk to Sysert remain accessible mainly for weekend travelers rather than long, broad audiences. What happens when borders reopen and sanctions linger, yet the public shows resilience? People turn outward, seeking opportunities abroad. Their paths point toward familiar destinations such as Egypt, Turkey, and Georgia. Turkey experiences higher prices and inflation, and flights cost more, yet tourism volumes do not return to their pre pandemic levels. Russia still bars direct flights to Georgia, and many travelers wait along the border in Upper Lars to cross. The pull remains strong because cheaper three star hotels in Turkey can be found compared with the Black Sea coast, often by a wide margin. A trip from Tbilisi to Kazbegi is cheaper and easier than a Sochi route to Krasnaya Polyana, while Krasnaya Polyana sits roughly twice as close to Sochi as Kazbegi is to Tbilisi. The situation can feel almost farcical. In Adler, near the Abkhazia checkpoint, trips into Abkhazia still carry higher costs on one side than the other, and the border crossing can be accomplished in minutes on foot. The driving reason for the price gap is simple: demand persists. People still buy, and crowds gather in Krasnaya Polyana and around Lake Ritsa. There is money in the market, so purchase power remains. Yet the reality on the ground is different. The crowds at Rosa Khutor and the Gegsky waterfall create only the illusion of scale. These attractions are compact pockets, not vast crowds. Even when every fifth visitor in Sochi visits the most advertised nature park during the summer, the mass effect is not guaranteed. Most travelers who visited the region’s most promoted natural sites last year will choose something else this year, like a tea farm or the Ritsa areas. The majority end up constrained by time, unable to explore beyond the beach during a single break. These observations blend with broader statistics, revealing a clearer picture of behavior. From how people speak to the gestures they make, it becomes evident what a mountain trip or a waterfall outing represents, and how troubling this can be for locals who face higher prices when children ask for ice cream or lemonade and business declines as souvenirs mount in price. What about other remarkable regions across the country? The region around Terskol offers tranquility, dramatic waterfalls, pristine lakes, flower meadows, and dramatic mountains with Elbrus standing out as a symbol of the area. Yet crowds remain sparse. Adygea shows growing interest among travelers, though it still carries a pilgrim-like undertone. There are reports of a surge in tourist flow to Dagestan, with expectations of around a 30 percent increase this year. The growth is notable, but Dagestan still accounts for less than five percent of travelers, and Adygea is even smaller. These are indeed compelling aspects of the travel landscape, where nature, history, and a touch of the exotic converge. The question remains how accessible all this is for the average Russian with modest income. Options exist, but there is concern about new infrastructure and wallet impact in the longer term. The general trend suggests that development in tourism should not outpace the average citizen’s ability to participate. There is a pattern: making tourism more accessible often pushes prices up—a paradox that many observers call a national trait. Picture this: a roadside wilderness destination reached after an off-road adventure, where a room is rented from a local grandmother for a modest sum, and a hundred rubles per person is spent. Then the moment roads improve, hotels arise, a themed festival launches, and a sightseeing tour with an overnight stay arrives at a much higher price. Investors aim to recoup quickly, yet tourism is a long game and not a quick payout. Programs exist that partially reimburse tour costs under certain conditions, but the overall price tag for organized trips remains a hurdle. People traveling independently rely on popular booking platforms and accumulated bonuses, while new offerings emerge from different providers. If options feel less affordable, travelers adjust. Some markets offer fewer beds and higher prices, while others provide more budget choices. The landscape is shifting, and customers adapt to new bonus schemes. The experience in Kazan, where the market has largely recovered, shows a range of accommodations including modest hostels, which can feel insufficient to some travelers seeking comfort. The broader economy shapes these choices, and the question remains whether the market will sustain a broader base of travelers or stay concentrated among a few. Understanding the market becomes key. If only a small cadre of active travelers can sustain profits, prices may stay high and growth slower. But the objective is not stagnation. The market continually seeks improvements, and when a niche fills up, new ones emerge. The current promise lies in mass tourism that still feels like personal discovery. Rest and the desire for new scenery, fresh impressions, and a sense of safety are as essential as health and education. A worker’s salary should be enough to cover these needs, and society should aim to keep travel affordable for more people. The question remains why similar tours cannot be offered to people in different regions, such as Lake Baikal for residents of Yaroslavl. If sanctions pressure the pace of civil aviation development and Russia’s energy resources face ongoing challenges, why not make far-flung destinations like Kamchatka more accessible? This is a time to invest locally, focusing on home-grown tourism rather than relying solely on foreign visitors. The overarching idea is pragmatic: growth should be steady, inclusive, and mindful of the everyday traveler. The intention in this discussion is personal perspective and reflects one view among many within the editorial conversation.”}