imperfect beach

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For social scientific interest, I’ll soon be heading to the beach to see if it’s still colonized by all kinds of bodies. That was last year. The least common were the tabloid models, because they wouldn’t look the same without the photoshop glow, the hairdresser’s hairstyle, the removal of whiteheads, and the cluster of victorian moles. This comes down to the poster of the Ministry of Equality, which has been described as “controversial,” if silly, aimed at ending physical trials on the beach, where many people feel insecure about their bodies, where many feel insecure. indifferent and others very relaxed, regardless.

The poster mixes reality with advertising. Bodies that don’t belong – short, fat, amputee, sometimes all at once – don’t usually colonize the beaches of advertisements that aren’t really desolate, paler turquoises, cloudy skies. and the palm tree does not faint very much. This confusion is cleared by the computer. In advertisements or government propaganda, the image rights of the people appearing in it are not respected, their silhouettes are abducted, and they do not gather on a beach as in Lost, where discriminatory mysteries are experienced. For example, at the whim of a creative woman, the armpit and leg hair of a lame, shaved woman grows, but a woman with a mastectomy does not sprout a new breast. What do you have against lameness? Igualdad beach or the Siloé pool?

By choosing who goes to that propaganda beach where the models are fired, and not interfering with some amputations yes, some, body-sizes, in the absence of men – not judged on the beach – save bellies, son. they show only one breed of imperfect women and a catalog of flaws (concerning perfect bodies, get it) that excludes differences such as baldness, varicose veins, pigeon breast, cyclan, lordosis, bunions. and other inconsistencies in the advertising canon. It is enough to know that advertising lies and propaganda is exaggerated at best.

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