Marta Ortega continues reshaping Zara, and on Thursday, November 30, Inditex’s flagship revealed its inaugural hair care line. The collection comes as part of a double celebrity collaboration with Guido Palau, the renowned hair stylist to the stars, and Kaia Gerber, the daughter of Cindy Crawford.
This first set marks a preview of a broader beauty range planned for 2024. Zara’s beauty assortment is expanding beyond perfumes and cosmetics to include hair care, signaling a strategic move to blend fashion with grooming and personal care for a complete look.
The British stylist behind countless fashion moments is celebrated for collaborations with leading photographers, designers, and brands across the industry. His career spans work with luminaries in photography, including Avedon and Meisel, and with major houses and brands in fashion shows and campaigns. He has also served as a global creative director in the hair category, bringing a high-fashion, editorial sensibility to consumer products.
Palau’s Zara concept carries a festive spirit, crafted for the upcoming holiday season.
ideal for christmas
Golden Glitter, Hair Makeup Kit: a four-product set designed to elevate a refined outfit. The lineup includes two styling products in golden tones and two accessories that complement the overall look.
As a veteran in the hair world, Palau emphasizes products that deliver hold without heaviness, greasiness, or residue. The aim is practicality and ease of use while ensuring the products perform their mission with a light touch. The message is clear: beauty tools should enhance rather than weigh down the wearer.
The campaign features Gerber, who has grown alongside Palau’s reputation for fashion-forward hair styling. The collaboration showcases a modern, glossy aesthetic with a touch of glamour that aligns with Zara Hair’s contemporary branding.
Quaternary
Gel Gold highlights the shine and allows the wearer to control intensity by adjusting the amount used. The stylist notes that product application can be direct to the hair or dabbed onto the fingers for a more nuanced distribution. The Golden Glitter Spray adds a refined, finishing touch that remains subtle yet noticeable.
The set includes two accessories: Golden Forks, designed to provide secure hold without slipping, and a golden comb with wide teeth suitable for straight or curly hair, wet or dry. The tools are presented as practical, stylish add-ons that enhance the overall effect without complicating the process.
Kaia ‘Gold’
Kaia Gerber also appears in the launch campaign, bringing her signature poise to the visuals. The pair has shared several clips of Golden Glitter being demonstrated, reflecting a playful, fashion-forward energy. The campaign emphasizes Zara Hair as a platform where hair becomes a key element of personal style, not just a grooming step.
Gerber remarks on the strong partnership with Palau, noting the trust and creative alignment that fuels their collaboration. She highlights the joy of experimenting with hair looks that feel both effortless and expressive.