CloudPayments analysts, part of the Cloud group, tracked how online demand shifted in the days leading up to Valentine’s Day. The findings were shared with readers familiar with North American e-commerce patterns, offering a window into consumer behavior right before a major gifting holiday.
In the week before Valentine’s Day, the strongest rise in online activity happened in the microloan segment. Online sales in this category surged by about 68 percent, while the number of transactions grew by roughly 3 percent and the average purchase climbed to around $110. The spike suggests that many shoppers look to short-term financing options to spoil loved ones with thoughtful gifts as the holiday approaches, especially when budgeting for multiple purchases in a limited window.
Jewelry stood out as a top gift choice, with online demand increasing by about 62 percent and transaction counts nearly doubling at a 94 percent rise. The average purchase, however, showed a modest dip of about 16 percent, ending near $95. This pattern points to a broader gifting strategy where more buyers opt for meaningful keepsakes while seeking value-heavy options that still capture the moment’s sentiment.
Electronic products also saw a healthy uptick in online interest. Turnover rose about 29 percent, transactions grew by 3 percent, and the average check rose by 25 percent to around $60. Shoppers balanced tech gifts with practical picks, reflecting a mix of entertainment devices, personal electronics, and smart accessories that align with a holiday focused on personal connection.
Themed souvenirs, including balloons and greeting cards, delivered another solid performance. Demand for these items climbed roughly 27 percent, with transactions up by 10 percent and the average ticket increasing to about $50. These items often accompany larger purchases or serve as affordable add-ons that enhance the overall gift experience for couples and families alike.
Hotels and accommodation services also saw a notable shift as Valentine’s Day approached. Online turnover in this category grew by about 50 percent, and the number of bookings jumped by 120 percent, while the average stay price eased by roughly 32 percent to around $290. The momentum here hints at travelers planning intimate getaways or extended weekend trips to celebrate the holiday, including a potential overlap with long weekends around late February.
In the beauty and spa sector, early Valentine’s Day interest rose by about 20 percent. Transactions increased by 17 percent, and the average invoice edged up by 3 percent to roughly $40. While flowers remained a traditional favorite, demand for them rose by about 10 percent, with transactions up 7 percent and the average bouquet price holding around the $40 mark. The data reflect how consumers in North America blend classic romance with practical, pampering experiences around the holiday.
Overall, the pattern shows a diversified mix of gift categories, with significant spikes in flexible financing options, keepsake jewelry, tech accessories, and experiences or services that add personal value. The results illuminate how North American shoppers allocate budgets for Valentine’s Day, balancing splurge gifts with sensible add-ons to create memorable moments for loved ones.
Earlier reports highlighted how people in major metropolitan areas discuss love and relationships online more frequently than their counterparts in other regions, a trend echoed in the heightened online activity observed in city centers where people routinely shop and book services for special occasions.