Support for social and political groups aligned with Planned Parenthood, the largest network of reproductive health clinics in the United States, launched a campaign aimed at encouraging voters to back candidates who protect abortion rights in the upcoming November legislative elections.
The campaign, named Take Control, represents the largest single investment in an election cycle by the organization, totaling 50 million dollars. It is designed to mobilize advocates for sexual and reproductive health and rights, focusing on abortion on ballots and at every level of government from coast to coast, according to officials involved.
The Supreme Court’s June ruling revoking the federal constitutional protection for abortion, a status quo established since 1973, is reshaping the map of reproductive rights across the country. This decision is prompting debates about the future of abortion access and related health services.
Planned Parenthood notes that the campaign’s strategic investments will be directed to states where lawmakers are poised to either curb or expand access to sexual and reproductive health services.
Investment in six states
The emphasis is on six states where abortion remains legal but already faces substantial restrictions: Georgia, Wisconsin, Pennsylvania, Arizona, North Carolina, and Michigan. Three other locations— Nevada, Minnesota, and New Hampshire— are projected to maintain access where it is currently available.
Protests are anticipated in Colorado, California, and Maine, states that do not impose abortion restrictions, as well as in Ohio and Florida where obstacles are more pronounced.
The overall push intends to reach roughly 6 million voters through a blend of voluntary and paid outreach methods, including phone outreach, mail, television, and digital advertising.
Jenny Lawson, chair of Planned Parenthood, described the Supreme Court ruling and political opposition as an assault on constitutional rights and the ability of individuals to make personal health care decisions. She urged that lawmakers who are out of touch with reality will continue efforts to ban abortion, criminalize healthcare providers, and threaten the health and safety of pregnant people nationwide, regardless of which party governs.
Lawson stressed that many Americans oppose such directions and expressed confidence that the November vote would reflect a desire to take control and elect leaders who defend reproductive health rights and trust people to shape their own lives and bodies.
The campaign already offers a Spanish-language version and maintains a primary site that is set to launch an updated platform in the near term. Personal stories, policy summaries, and calls to action are expected to accompany the broader outreach described, with attribution to Planned Parenthood and its supporters as the source of the information.
In addition to campaign materials, the initiative includes resources for voters to learn about state-by-state laws, recent court decisions, and the potential impact of electoral outcomes on access to health services. These materials aim to equip individuals with clear, practical information about how choices in November could affect their health care options and rights.
Experts note that the political landscape surrounding abortion rights remains deeply polarized, with advocacy groups emphasizing the importance of civic participation and informed decision-making. The Take Control campaign seeks to engage a broad audience by explaining policy implications, outlining practical steps for voters, and highlighting the real-world effects of legislative changes on families and communities.
Observers also point to the ongoing debate around health equality, noting how access to reproductive health services intersects with economic security, personal autonomy, and public health outcomes. The initiative underscores the belief that broad participation in elections is essential to shaping a future in which individuals can make decisions about their bodies and lives with confidence.
Further updates are anticipated as the campaign expands its outreach, including additional state-focused efforts and collaborations designed to raise awareness about reproductive health rights. The information presented reflects official statements and organizing activities tied to the Take Control campaign, with attribution to the participating organizations responsible for the messaging.
For those seeking more context, the campaign has released a Spanish-language version and a dedicated English-language site, with additional online resources planned to support voter education and civic engagement in the months ahead.