After more than ten years of collaboration, two Alicante-based companies join forces to forge a global project aimed at building brands for a digital world that keeps expanding.
Small is a consulting firm that specializes in strategic design, branding, and customer experience. Its client roster includes names like Adidas, El Ganso, Sacyr, Sprinter, and Kaspersky, reflecting nearly a dozen years of activity. Since its founding, Sprinter has focused on leveraging advanced technology to drive business results for clients such as Merlin Properties, La Caixa, Panama Jack, Warner Music, Multiasistencia, Grupo ASV, and Actiu.
Elad Rodriguez, NITSNETS CEO, explained, “The goal is to bring on more talent. We have always valued Small’s work, and merging with the NITSNETS Creative team continues our vision of combining engineering with design. This marks a substantial step forward in delivering more solutions to brands revolutionizing their sectors by bringing products to life through technology, just as we did when creating NITSNETS Devices.”
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“With this alliance, everyone wins, especially customers,” stated Musa More, NITSNETS COO, who will lead Small’s business strategy going forward. The new team comprises fourteen professionals from diverse disciplines across Alicante, Madrid, and Oviedo, shaping the service delivery framework at Small. The collaboration centers on branding, customer experience, audiovisual creativity, and content marketing.
Eluz Rodriguez, head of NITSNETS Creative, participates as a partner and director of client and strategy, while Serj Reig remains Brand Design Leader. Salva Moreno of Alboran assumes Executive Creative Direction for the company.
Roberto Ramos commented, “Our aim is to use design and creativity to help build brands, products, and services that add value to a business. Clients today pursue this goal in a cross-functional manner. We are going to work alongside one of the most innovative teams to ever appear on the national stage in developing disruptive technologies. We expect a journey filled with momentum and plenty of opportunities.”