25% of the group’s turnover
TM Real Estate Group, based in Torrevieja, is expanding its footprint into the Mexican Caribbean. The Serna family, which owns the company, announced on Tuesday plans to open a fourth hotel in Riviera Maya. The Fives Hotels & Residences currently operates more than a thousand rooms through its specialized division, Fives Hotels and Residences, and is poised to launch a new boutique experience in the Riviera Maya market. A new property is expected to bring The Fives Beach experience to Playa del Carmen, with a strong focus on ocean views, exclusive service, and curated amenities for guests seeking a refined coastal getaway. The project is targeted to begin operations in spring 2024 and will offer about 50 suites with panoramic sea vistas and a private beach club component. [Citation: TM Real Estate Group press materials, company statements]
This upcoming hotel will add to the company’s already substantial portfolio, which totals around 1,000 hotel keys under management across its Playa del Carmen developments including The Fives Beach Hotel & Residences, The Fives Downtown Hotel & Residences Curio Collection by Hilton, and The Fives Oceanside in Puerto Morelos. [Citation: TM Real Estate Group project overview]
25% of the group’s turnover
The hotel division of TM Grupo Inmobiliario in Mexico recorded turnover of 65 million euros last year, representing roughly a quarter of the group’s total revenue and marking a 44% increase over 2021 figures. This growth underscores the company’s strategic emphasis on the Riviera Maya and the broader Caribbean coast as a core pillar of its international expansion. [Citation: TM Grupo Inmobiliario annual report 2023]
The future direction for The Fives Hotels from TM Group centers on premium beachfront experiences. The organization describes this forthcoming concept as the Beachfront line, designed to deliver a highly sensory, luxury hospitality experience and impeccable service in one of the world’s most sought-after coastal destinations. Joaquin Serna, the general manager of real estate and hotel development for Mexico, expressed enthusiasm about the new property and its potential to enhance stakeholder value through distinctive guest experiences. [Citation: Company press release]
TM Real Estate Group opens its third hotel in Riviera Maya
Fives Hotels & Residences operates as the business arm of TM Real Estate Group. The Alicante-based holding company is a recognized leader in residential tourism and has diversified interests in hotels, holidays, and agriculture. Since its founding in 1969, TM has focused on constructing second-home tourist properties and promoting real estate projects. The group has delivered more than 20,000 homes, primarily across Spain’s Mediterranean coast and related markets. [Citation: TM Real Estate Group corporate history]
Balance
Across the entire group, last year closed with consolidated revenue of 260 million euros and an EBITDA of 62 million euros, representing a 6.6% rise from the previous year. In the residential sector, the developer maintained its leadership in residential tourism with 21 ongoing projects and 524 homes delivered in 2022, according to company disclosures. The results highlight TM’s multi-market footprint and steady performance across its core segments. [Citation: TM Real Estate Group annual results]
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The project sees a promoter engaged with buyers from 37 different nationalities. Foreign buyers accounted for a majority of recent activity, with Polish purchasers representing 21% of transactions, followed by Spain at 19%, Belgium at 13%, Germany at 9%, and the Netherlands at 5%. The initiative includes long-term private investments through 2017 totaling 31.5 million euros for land acquisition as the company advances its new strategic plan for 2024–2027. [Citation: TM Group project announcements]