Tendam Brands reports a strong 2021 2022 fiscal year with notable revenue and profit growth
Tendam Brands delivered a robust performance for the fiscal year spanning March 1, 2021 to February 28, 2022. Revenue rose by 43.3 percent, accompanied by a dramatic expansion in gross profit, which climbed by 90 percent to reach 277.2 million euros. This growth reflects solid execution across the brand portfolio and channels, underscoring the companys ability to convert demand into sustained profitability.
Key brands including Cortefiel, Iron Peter, Springfield, Women’s Secret, Huis Intropia, Pleasure, Slow Love, and Fiftyrose contributed to a total sales figure of 1,113.4 million euros, marking a double digit increase of 43.3 percent. The year saw consistent expansion across all brands and channels, reinforcing Tendams omnichannel strategy and market reach.
On a comparable basis, sales advanced by 22.9 percent, while a slight 0.3 percent decline relative to 2019 was noted as the company faced a challenging year in its historical comparison. The overall trend, however, pointed to a resilient business model and a successful rollout of growth initiatives.
All channels contributed to the uptrend in 2021 with a 30.4 percent surge in digital sales, a 45.9 percent rise in self managed physical stores, and a strong rebound in the franchise network. These results highlight a broad based recovery across retail formats as Tendam continues to strengthen its integrated commerce approach.
During the period, the company reiterated a clear strategic focus on transforming the business into a differentiated, profitable omnichannel retail ecosystem. The objective is to weave social and sustainability values into the core strategy while scaling digital capabilities and enhancing profitability. The leadership team, including the president and CEO, emphasized progress toward a fully integrated omnichannel model and the ongoing acceleration of growth across markets.
From an earnings perspective, net operating profit reached 122 million euros in fiscal 2021, signaling a return to pre Covid-19 levels observed in 2019. The improvement reflects disciplined cost management, channel mix optimization, and the rebound in consumer demand that characterized the year.
Liquidity at year end stood at 347.7 million euros, up from 279.6 million euros in 2019 and166.5 million euros higher than 2020 after the early settlement of a large funding facility. This liquidity protection provided the company with capacity to navigate ongoing market volatility while continuing investments in store openings, digital infrastructure, and brand development. The figures also reflect a strategic response to financing considerations, including the early cancellation of a substantial loan in the fourth quarter of 2021. These dynamics position Tendam to sustain momentum into 2022 with an enhanced omnichannel footprint and improved profitability. Citations indicate that these outcomes align with Tendams stated transformation program and its commitment to driving long term shareholder value.