Television has witnessed a dramatic shift as a new host arrives in prime time, and the impact is measurable not only in viewership but in how audiences consume TV. The signing of David Broncano to RTVE has altered the landscape, introducing a new rhythm to prime time that fans notice and industry analysts watch closely.
Barlovento Comunicación reported that the competition for viewers between David Broncano’s La Revuelta on TVE and Pablo Motos’ El Hormiguero on Antena 3 is reshaping audience habits. The battle, ongoing in the four most-watched time slots, has driven a notable rise in overall television consumption, with a 12 percent increase on average and a striking near forty percent among viewers aged 13 to 44. This shift signals a broader change in how prime time entertainment is consumed and discussed across platforms.
In the weekly balance, El Hormiguero edged ahead as the most watched show in its category by a slim margin, highlighting the intense competition between traditional flagship programs. The program on Antena 3 accumulated a weekly share of 20.5 percent and reached 11.8 million unique viewers over the week, with an average audience around 2.6 million viewers.
Meanwhile, La Revuelta posted an average audience share of 18.4 percent in its first week, drawing 11.6 million unique viewers and maintaining an average audience of approximately 2.4 million viewers. The overlap between the two shows remained meaningful, with El Hormiguero averaging a 19.6 percent share and La Revuelta at 18.8 percent over the same period.
Who watches El Hormiguero, who watches La Revuelta?
The demographic split shows El Hormiguero attracting more women, children, and older adults, while Broncano’s program has established a stronger following among male viewers. El Hormiguero tends to perform well with female audiences, younger viewers, and seniors, reflecting its broad family-friendly appeal across multiple regions. La Revuelta has found its legs with a male-skewed audience and viewers aged 13 to 64, with higher resonance in Catalonia, the Basque Country, and Madrid, and growing presence in Valencia, Asturias, Navarra, and commercial destinations.
A week of audience competition
The week unfolded with El Hormiguero leading early on, yet La Revuelta claimed Tuesday night as the most watched program, drawing over 5.2 million viewers when a guest appearance by a notable actor brought a spike in engagement. By Wednesday night, La Revuelta maintained about 2.55 million viewers with roughly 19.9 percent audience share, attracting more than 5.8 million people who watched at least one minute. El Hormiguero hovered around 2.26 million viewers with an 18.2 percent share.
Thursday offered a standout moment for La Revuelta when Lamine Yamal, a guest hosted by Broncano, delivered a highly watched broadcast with an audience surpassing 3.1 million and a 23.3 percent share. El Hormiguero countered with Raúl Cimas as guest, recording about 2.6 million viewers and a 19.2 percent share. Overall, the week highlighted the persistent engagement of rival programs and the compelling pull of guest appearances that boost ratings and audience loyalty.