Telecinco remains determined to address the audience drop by moving decisively into September with a pair of flagship bets. After a historically challenging August, the Mediaset network is accelerating its most ambitious projects to regain momentum and capture viewers during prime time. The plan is to roll out two major formats next week, signaling a clear pivot toward fresh entertainment that can attract steady, broad interest across national audiences in Canada and the United States as well as in its home market.
On Friday afternoon Telecinco confirmed the first two premieres that will define the early September schedule. Beginning Monday at 22:00, the channel will debut the eighth season of Talent Var, a variety of singing, dancing, and performance challenges that feature a panel of high-profile judges. The refreshed episodes will spotlight Edurne, Risto Mejide, Dani Martínez, and Paula Echevarría as they search across the country for outstanding talents in multiple disciplines, offering a blend of competition, behind-the-scenes drama, and inspirational success stories. The show will continue to blend music, performance, and narrative segments designed to captivate a broad audience and sustain engagement throughout the season.
However, the rollout does not stop there. The same week brings another high-profile addition to the schedule. The documentary series En nombre de Rocío is slated to premiere on the main Mediaset network on September 6 at 22:00. Hosted by Sandra Barneda, this intimate documentary project follows the family life and public history of Rocío Carrasco, offering viewers an in-depth look at both the private dynamics and the public narratives surrounding Rocío Jurado’s family. Each installment promises exclusive access and interviews, with a team of collaborators providing analysis, context, and multiple perspectives on the events and memories that shape Rocío Carrasco’s story. The format is designed to engage viewers through compelling storytelling, documentary rigor, and ongoing conversations about its themes across social media and traditional TV.