A recent survey conducted by SuperJob reveals a clear pattern in summer travel preferences among Russians, highlighting popular domestic retreats and favored international hotspots. The study surveyed a broad cross-section of 3,000 working citizens from across Russia, aiming to capture contemporary vacation habits and regional sentiment about travel during the warmer months.
Within Russia, a substantial share of respondents expressed a preference for spending holidays at home or exploring the country’s diverse landscapes. Specifically, 21% of participants indicated plans to vacation within Russia, favoring coastal and scenic regions that have long attracted visitors. Among the domestic destinations that drew the most interest were Crimea, the Krasnodar Territory, and Altai, each offering distinctive terrain, climate, and cultural experiences that appeal to different traveler profiles.
Beyond these, Baikal and Saint Petersburg emerged as noteworthy choices, signaling a sustained appeal of natural wonders and historic urban experiences. The inclusion of Baikal underscores appetite for expansive, pristine environments, while Saint Petersburg’s cultural assets and architectural grandeur continue to attract travelers seeking enrichment during their break.
In parallel, a notable portion of respondents, 17%, expressed a preference for stays at home or in the countryside, suggesting a trend toward shorter, more relaxed getaways closer to everyday life. A smaller segment, 4%, voiced an intention to travel abroad, seeking experiences beyond national borders.
Among international destinations, Turkey and Tunisia lead the list of foreign places of interest, reflecting a longstanding appeal for warm climates, favorable travel conditions, and accessible travel logistics for Russian visitors. These destinations likely offer a combination of beach leisure, cultural exploration, and reasonable travel costs that resonate with a broad audience.
The survey also sheds light on the typical purposes behind Russian vacations. It notes that a substantial portion of annual breaks go beyond mere leisure, with many trips serving social and familial aims. Approximately half of the respondents indicated that they take vacation time at least once a year for purposes beyond recreation, including maintaining ties with distant relatives or managing family commitments. Additionally, a significant share of participants reported leveraging their two-week holiday allocations to address personal matters, a pattern that appears to reflect practical planning and time management in daily life.
Overall, the results illustrate a blended travel mentality among Russians, combining the allure of expansive domestic destinations with strategic international forays. The data underscores the importance of accessibility, cost considerations, and the desire for meaningful experiences when planning vacations in the modern era. The findings can help travel providers tailor offerings to regional preferences, emphasizing the unique strengths of Crimea, Krasnodar Territory, Altai, Baikal, and Saint Petersburg, while also presenting Turkey and Tunisia as reliable choices for international travel. The survey underscores a broader trend toward flexible vacation planning that balances personal needs, family connections, and opportunities for exploration across borders. [Source: SuperJob]”