According to Tiffany, who leads national group training, people expect a gym experience with striking aesthetics, powerful lighting, clean sound, and instructors who know how to engage and motivate. If a facility cannot deliver this, they will look elsewhere. This mindset is a major driver behind the new boutique concept, Studio X Presented by World Gym. [citation: World Gym materials]
Little but self. From multiple studios to one all in one studio.
The new approach to group training also means smaller spaces. World Gym’s chief operating officer, Jarrod Sarraco, notes a clear shift in consumer behavior. Gyms used to feature several rooms: a main room for Les Mills programs, one for cardio and toning, another for cycling, and a space for mind and body activities. Now the trend favors high intensity training and private studio sessions. Studio X returns to an all in one studio model that offers what several centers provide while boosting engagement and revenue. [citation: World Gym materials]
Spanish technology to create a unique experience
Technology plays a pivotal role in making the member journey distinctive for World Gym. Tiffany explains that software acts as the brain of the room, automatically controlling and synchronizing lights, music, visual effects, and timing. This setup frees instructors to focus on meaningful interactions with participants and on encouraging everyone in the class. [citation: World Gym materials]
Integration with Myzone wearable technology
Motivation during Studio X sessions rises thanks to the link between Bootiq and Myzone. The real time heart rate displays show all participants, and according to Myzone sales manager Ron Sobiek, a shared energy builds when everyone hits the same heart rate zone and an audible cue changes the room lights. Tiffany adds that the Bootiq and Myzone integration feels like a perfect match that elevates the member experience. [citation: World Gym materials]
On a broader trend, a 2022 ACSM report highlighted wearables as a leading fitness trend, a pattern many boutique studios are leveraging to connect with and motivate users. [citation: ACSM 2022 report]
Control and consistency
For the international gym network, maintaining consistent quality across sessions is essential. Trainers are being certified to ensure reliability. Tiffany notes that when people return to a Studio X session, they want predictability and confidence that the experience will meet expectations. She adds that Bootiq makes it straightforward to guide and standardize delivery across the organization. [citation: World Gym materials]
Support for the creation of boutique concepts
Bootiq was developed by Pavigym after a two year effort by a team of engineers and fitness experts. Pavigym’s CEO, Marcos Requena, says Bootiq responds to a growing market need and confirms that boutique concepts are expanding across leading markets and enhancing user experiences. At Pavigym, resources are devoted to technology that enables experiences that exceed user expectations. Bootiq is a platform born from listening to customers and delivering what it takes to make a boutique concept successful. [citation: Pavigym materials]