Spain’s National Team Delivers Prime-Time Dominance on European Cup Weekend
The launch of the European Cup 2024 on Saturday prime time drew a larger audience than usual, signaling a shift in viewing habits. The Spanish National Team’s opening match achieved a commanding 49.9% audience share and drew 5,078,000 viewers, making it the most-watched program of the day. Other key matches also performed well: the Switzerland vs. Hungary game captured 14.1% of viewers and the Italy vs. Albania match reached 20.7%, translating to 1,329,000 and 1,999,000 viewers respectively.
Meanwhile, on the entertainment front, Voice Kids posted the season’s second-best figures as it entered a new segment of its run. The talent show, hosted by Eva González, earned a 15.2% audience share and stood as the second-most watched program during prime time with 1,211,000 viewers, only behind the football coverage on TVE.
Prime-time news and other programming didn’t escape the weekend’s fluctuations. Telecinco’s debut of Unfiltered Life failed to captivate audiences, recording an average audience of 7% during its time slots. In comparison, the network’s younger sibling managed an 8.4% share, attracting 721,000 viewers in the same window.
In information programming, the dynamic pairing of Matías Prats and Mónica Carrillo continued to draw strong numbers. The duo secured a substantial 21.8% audience share and an average of 2,011,000 viewers. Replays of La roulette of luck also performed solidly, attracting 18.5% of the audience and 1,282,000 viewers in several airings.