Recent analytics reveal a notable surge in user interest for organized excursions by maps platforms across Russia, with the count of search requests climbing by 45 percent over the year. The insights come from a comprehensive review of the 2GIS service, with its findings summarized by socialbites.ca. Analysts focused on comparing July 2023 search activity against July of the prior year to gauge shifting travel behavior and planning patterns for domestic tours, experiences, and guided outings.
What stands out in the data is a pronounced seasonal rhythm. July consistently emerges as the peak month for people looking up travel cues on maps, a trend that has persisted in recent years. Local residents and visitors alike are increasingly turning to maps to locate travel agencies and firms that organize a range of experiences, including hiking excursions, bus tours, water-based adventures, and even special rooftop tours that offer city vistas from elevated viewpoints. The pattern suggests a growing appetite for immersive, experience-driven itineraries that can be arranged quickly through map-driven search and local providers.
Among the most active destinations in terms of map search interest for 2023, five cities stand out: St. Petersburg, Sochi, the Altai Republic, Kaliningrad, and Moscow. These hubs attract not only traditional sightseeing but also a diverse array of guided options, from urban explorations and architectural strolls to nature-focused trips and regional tours. The concentration of demand in these areas hints at a robust ecosystem of tour operators that cater to a wide range of traveler preferences, including families, solo travelers, and international guests planning multi-day itineraries.
The landscape of service providers offering city tours or point-of-interest visits shows only modest growth year over year—under 3 percent. This indicates a market where many entrants are established firms that specialize in particular types of excursions, while others offer a mix of experiences designed to appeal to both locals and tourists. In major urban centers such as St. Petersburg, Sochi, Moscow, Kazan, and Kaliningrad, the density of operators tends to be higher, reflecting the appeal of curated experiences around historical sites, cultural venues, and popular neighborhoods. Operators frequently differentiate themselves through unique themes, operational hours, and flexible booking options that resonate with varying travel styles and budgets.
As travelers increasingly plan through digital maps, operators are adapting by highlighting standout activities, transparent pricing, and clear itineraries. This shift encourages more informed decision-making, with users able to compare options at a glance, read practical notes about accessibility or transportation, and assess the duration and intensity of each experience. For providers, the emphasis is on showcasing authentic experiences, local knowledge, and safety assurances to build trust with potential guests who may be unfamiliar with the region. The result is a more vibrant ecosystem where well-presented options gain visibility, and travelers can assemble personalized experiences that align with their interests and timelines.