The Spanish Football Federation (RFEF) confirmed on Monday that RTVE has secured the publishing rights for the King’s Cup through 2025, with a plan to offer 15 open matches each season. The package includes two matches from each round, plus the semi-finals and finals, ensuring broad accessibility for fans across the country and beyond. RTVE’s involvement in distributing the competition content reflects a strategic move to maximize visibility and engagement for this national tournament.
At this stage, the winner of the remaining sales processes will be declared once the current round of negotiations moves into its final stages. The process remains dynamic, with ongoing discussions that aim to finalize all remaining rights allocations in the second round.
RFEF has highlighted a substantial value increase for the King’s Cup across both national and international markets. The federation estimates that overall sales of the competition rights over the next three seasons could surpass 120 million euros. This projection accounts for licensing agreements across multiple regions and media platforms, reflecting growing demand for this historic cup competition on a global scale.
According to the organization, the upward trajectory began after a new management team took charge in 2018. Previously, the Cup rights were valued at around 15 million euros per season under the LNFP arrangement. Today, the federation notes that the average annual value is considerably higher, and anticipates that the next three cycles will exceed 40 million euros in total rights revenue, driven by robust demand in all markets. This rise underscores the Cup’s expanding reach and the appeal of live matches, highlight packages, and ancillary digital content for fans and sponsors alike.
Industry observers point to several factors behind the surge: stronger broadcasting partnerships, broader international interest in Spanish football, and a concerted effort by RFEF to monetize the competition through diversified media rights. The strategic mix of live games, highlight clips, and exclusive behind-the-scenes content is contributing to a multi-platform appeal that benefits viewers, broadcasters, and the federation.
Market analysts also note that the distribution model for the King’s Cup has evolved significantly in recent years. The federation’s emphasis on comprehensive coverage, coupled with RTVE’s nationwide reach, creates a platform where fans can follow the Cup across traditional broadcast channels and digital environments. This integrated approach helps attract a wider audience and strengthens the event’s commercial value, which in turn supports broader development initiatives within Spanish football.
Looking ahead, the RFEF aims to maintain this momentum by pursuing additional licensing opportunities and exploring innovative formats that can extend the Cup’s impact. By leveraging a mix of live, on-demand, and exclusive content, the organization seeks to enhance fan engagement while delivering meaningful returns to clubs, sponsors, and national football stakeholders.
Overall, the latest rights agreement reinforces the King’s Cup as a centerpiece of Spain’s football calendar, with strong prospects for continued growth in value and reach across both domestic and international markets. The federation remains focused on ensuring the competition remains accessible to fans while maximizing commercial opportunities for the sport at large. Source attribution: RFEF press materials and market analyses.