Researchers in Russia are showcasing a breakthrough system that personalizes facial, nail, and scalp care by relying on scientifically validated cosmetic properties and vitamin science. This new approach blends dermatology insights with data-driven methods, helping people choose products and routines with greater clarity. The announcement came from national technology authorities and has drawn attention to how science-based tools could reshape consumer health strategies across North America and beyond.
The national technology initiative’s press office describes a system that makes informed recommendations about skincare routines, nutritional support, vitamins, and over-the-counter remedies using image inputs, advanced artificial intelligence, and large-scale data analysis. The project has moved into a pilot phase and is being tested in multiple retail locations, with fourteen stores in Russia participating to study real-world performance and user experience ahead of a broader rollout. These pilots aim to translate ingredient science into practical guidance that helps shoppers in Canada, the United States, and other markets make smarter, evidence-driven decisions about personal care products.
According to the project leader, Evgeny Sobolev, the effort distinguishes itself from other competitors by prioritizing ingredients with proven scientific effects rather than simply aligning with brand labels. The emphasis is on measurable properties of ingredients and how they interact with diverse skin, nail, and scalp conditions. This focus aspires to offer transparent, effective care decisions for consumers in both established and emerging markets, reducing the influence of marketing hype and expanding access to verifiable information about product benefits.
Builds on earlier work examining skin responses in relation to COVID-19, underlining how early research can inform new tools for assessing cosmetic efficacy and guiding consumer choices in a data-informed way. The current approach interprets skin signals through objective indicators, enabling personalized recommendations that account for cosmetic science alongside nutritional factors. This synthesis of data and dermatology aims to help individuals select products that support long-term skin health rather than short-term appearance alone, while also considering nutritional support that can enhance outcomes.
In a related thread of the initiative, researchers and students from a prior generation collaborated on an auxiliary concept focused on product organization and delivery within retail environments. They explored innovative mechanisms for arranging items, including automated systems that could streamline shelf presentation and product accessibility. While the refrigerator-like prototype with a manipulable arm was envisioned as a means to display or manage products, the core emphasis remains on building a robust framework for analyzing ingredient properties and translating those insights into practical guidance for consumers. The broader goal is to empower shoppers in Canada, the United States, and other markets to make informed choices about skincare and related health products based on verified ingredient science and outcomes, rather than marketing narratives alone. Citations: national technology initiative briefing; pilot study data from participating stores; prior COVID-19 skin research findings.