Puma’s Bold Campaign Following a Madrid Derby
Puma announced a bold campaign around the clash between Real Madrid and Girona on the 24th matchday, centered near the Santiago Bernabéu. The initiative features posters that celebrate a smaller club pushing a giant on the field, emphasizing the idea that Giants can be matched when vision, heart, and humility drive every game. The message, under the banner Dreaming Forever, I’m always dreaming, speaks to the moment when a modest squad believes in big ambitions and carries that belief with respect for every opponent.
The posters are set to be visible along the most walked routes fans use to reach the stadium on match day. The goal is to walk with the supporters, sharing their energy and lifting the spirit of the crowd with banners of strength, faith, talent, hard work, and perseverance. Puma seeks to honor what Girona FC stands for by using a campaign that reminds fans to keep their dreams alive, no matter the odds.
This campaign—built around a message of perseverance and aspiration—fosters a sense of shared purpose. It reinforces the idea that strategy in sports is consistent: believe, train, and dream, no matter who the opponent is. The effort is designed to celebrate the character of the players and the supporters who stand by them through thick and thin. The overarching theme is simple and enduring: dreams should never fade, even in the face of elite competition.
The wild ad campaign comprises four distinct posters that blend visual impact with a clear narrative. In addition to the backing from Puma and Girona FC, the effort will be amplified through social media and sports outlets. Visual content will include four photos and two videos, one showing the preparation behind the scenes and another capturing the energy of fans reacting to the match-day atmosphere. These elements work together to extend the message beyond the stadium walls and invite a broader audience to rally around the idea of dreaming big while staying rooted in humility and respect.
As with any large-scale campaign, the messaging is crafted to resonate with diverse audiences across North America. For fans in Canada and the United States, the narrative translates into a universal encouragement: treat each game as a chance to prove yourself, learn, and grow. The promotion aims to connect on a personal level, inviting viewers to reflect on the role of teamwork, discipline, and sustained effort in driving success, both on and off the field. The campaign underscores that leadership is earned through continuous effort, not by a single dazzling moment. The lasting takeaway is clear: keep dreaming—and work relentlessly toward those dreams with integrity. (citation: campaign overview, official Puma communications, 2024).