Primark continues to expand across Europe with a clear focus on Spain. The Irish fashion and accessories retailer unveiled a sizable investment plan for Spain on Tuesday, outlining at least eight new store openings and the renewal and enhancement of existing locations. The total investment amounts to 100 million euros: 80 million earmarked for establishing new facilities and 20 million allocated to upgrade current centres. The ultimate aim is a broader, more accessible footprint across the country, linking growth with better customer experiences across communities.
Under the plan, Primark expects to open stores in three shopping centres within the coming year. The initial openings will target Lanzarote, Melilla and Toledo, with introductions in Jaén and Lorca planned shortly after. In parallel, the company will launch three new Madrid stores totaling about 12,500 square metres in the heart of the capital, where its European headquarters and flagship store on Gran Via are located. When these projects are complete, Madrid will host eleven Primark locations, bringing Spain’s total closer to sixty-five stores in time. The expansion is designed to strengthen coverage in key urban hubs while maintaining a steady pace of growth across the country and beyond into North America.
For now, the plan does not include Barcelona, though some of the funding will support ongoing improvements to Primark’s European portfolio. The company will invest in upgrades at the Diagonal Mar shopping centre to enhance the shopping experience for visitors and shoppers.
Spain remains a top market for Primark, described by the company’s Spain head as the second-largest in the network with fifty-six stores nationwide. The senior executive noted that the expansion program will create jobs, stimulate local communities and bring the brand closer to shoppers across the country. The effort is framed as a long-term commitment to supportive growth and community impact.
In terms of employment, the expansion is projected to produce more than a thousand new roles, taking the Spanish workforce to around ten thousand employees. The positions span various levels, including trainee roles, supervisors, and department heads, reflecting a broad talent plan designed to sustain the growth.
international plan
Primark’s investment in Spain is part of a broader strategy that has already begun to unfold this year. In addition to Spain, the company is pursuing expansion in other markets, including three new stores in Turkey in major cities, as well as continued growth in Western Europe. This multi-market approach underscores Primark’s aim to strengthen its presence across Europe while maintaining a path toward growth in North America and beyond.
Recent press statements indicate that Primark has announced similar investments in the United Kingdom and France. Taken together, the plan envisions growing the global footprint from more than 400 stores to well over 500 by the middle of the decade, with further exploration of new markets in Eastern Europe and North America as part of a long-term growth agenda.