During the last holiday weekend, Postiguet beach became a focal point for a Telemadrid news segment, which aired footage highlighting where temperatures climbed the highest along the coast. The commentator made a clear distinction, noting that the emphasis was not on meteorological data alone but on the content produced by Telenews, broadcast at two in the afternoon on December 8.
To underscore the contrast, the editors divided the screen. The left side showed a rainy, dreary beach, while the right side showcased Postiguet as a hub of visitors and a few sun seekers. The presenter’s exact words captured the scene: while Galicia felt the chill, the Alicante coast offered sun and sea opportunities that day.
It is a small, familiar vignette, yet it sheds light on some behind‑the‑scenes habits that not everyone may notice. As with many holidays, regional news on TVE is not the sole focus of the main channel; it cancels certain local segments and bypasses disconnections from the 17 regional centers that provide proximity information for short windows, typically at 14:00 and 16:00. When the weather becomes a talking point suitable for weekend viewers and the Valencian Community needs coverage from Madrid, the on‑duty editor sometimes heads to the coast, choosing the closest vantage point on Malvarrosa Beach. The beach is expansive enough that, even during peak holiday periods, it can feel surprisingly spacious. The same impression can be seen at Benidorm during the week. Postiguet in Alicante operates under national administration by private agencies and firms that handle the day‑to‑day management and services there. A notable observation from Madrid’s media environment is that many residents consider Alicante beaches to be a preferred weekend option, a tendency that has carried over into coverage choices on various channels across the country. [Source: TVE archives]
The broader takeaway is how coastal locations in the Valencian Community are represented in national broadcasts. The arrangement at times involves coordinating weather updates with travel and tourism segments, weaving a narrative that appeals to a wide audience while still preserving a local flavor. The interplay between regional realities and national media coverage shapes viewers’ perceptions of beach life, climate, and seasonal movement along the eastern shoreline. Observers note the recurring pattern of balancing practical weather information with lifestyle angles, a blend that helps explain why certain beaches like Postiguet routinely surface in headlines and editorial discussions. [Source: TVE archives]
As the seaside becomes a magnet for visitors, the coverage strategy reflects a broader editorial aim: delivering timely, relatable updates that resonate with audiences from the urban centers of Madrid to the coastal towns of Alicante. The choice of a well‑known beach, the timing of the segments, and the visual pairing of rain versus sun all contribute to a familiar, almost cinematic narrative. For viewers, this presentation offers both a practical snapshot of conditions and a taste of the region’s appeal during holiday periods. [Source: TVE archives]