Suitable for live communication
The flagship headquarters of Post Bank was inaugurated on a central city street, occupying the first floor of the Iceberg shopping center beside the well-known Mytishchi landmark, the monument to the first Russian water pipeline. This site represents one of the bank’s three asset formats nationwide — the flagship model where customer centers are located on busy urban corridors and provide the most comprehensive banking services.
Beyond the flagship locations, the bank maintains its largest network at post offices, positioned to serve residents where they live. Here, staff either from Post Bank or from the Russian Post, with whom the bank operates under an agency agreement, offer guidance and banking services to customers.
The Mytishchi office emphasizes a stylish, bright atmosphere through soft pastel tones, effective lighting, and the absence of partitions, mirroring the design language of all Post Bank branches. This open layout fosters direct interaction between customers and staff. A large digital display, tablets on every desk, and a vertical digital shelf complete the modern experience.
Bank employees described a broad range of services available at this center, including opening a savings account, making deposits, transferring pensions, obtaining loans, cash withdrawals or top-ups, initiating bank transfers, and validating accounts on the State Services Portal.
Environmental responsibility is integrated into daily operations: documents and receipts are not printed; customers sign electronically. A newly launched, unified electronic signature technology, developed jointly by Post Bank and the Russian Post, enables access to both organizations’ remote services with a one-time SMS code.
“We create a warm atmosphere”
The centers avoid electronic queues, prioritizing live, in-person interactions.
We know there can be crowds, said Tatyana, a staff member at the new office. We aim to make customers feel welcome, offering competitive products suitable for all ages, including teenagers.
Victoria, another Mytishchi branch employee, explained that the bank’s appeal lies in its proximity to customers and its commitment to high-quality service. The bank provides products and services for everyone, from young people to seniors.
“Another shooting point”
Speaking at the grand opening, Vitaly Zabrodin, the regional center manager, noted that Post Bank has operated in Mytishchi since 2018 and now runs five service points. Recently, the bank surpassed a milestone, serving about 50,000 customers — roughly one in five residents of the city. Zabrodin believes the new branch will attract additional customers and further strengthen the network.
Dmitry Leonov, head of Post Bank’s Moscow division, emphasized the value of balancing online and offline channels, enabling clients to choose their preferred method of interaction. He stressed that despite rapid digitization, the option to visit a branch and speak with an advisor remains important.
Tatyana Povodova, head of the Department of Social and Economic Development for the Mytishchi City District, underscored the importance of maintaining personal communication between staff and customers. Without this touch, numbers alone lose meaning.
Polina Gritskova, an anniversary client, shared that she received a Vezdedohod card with a 10% cashback on purchases after a friend’s recommendation. She noted the approachable staff and strong local presence of Post Bank as reasons for continued loyalty.
As a celebratory gesture, Polina contributed a sand painting created on site, depicting a forest scene, a snow-covered hut, and the Post Bank logo, while guests watched a sand animation video.
A lively quiz and history-themed activities engaged attendees. An artwork titled “Drinking tea in Mytishchi near Moscow” paid homage to local culture, and the city’s name traces back to the word “myt,” meaning a trade tax.
“Near the house, with government support and to talk like a human being”
Immediately after the opening, customers began arriving at the new office. A young man named Andrey, accompanying his grandmother, explained that he became a Post Bank customer after obtaining a Pushkin card six months earlier and then introduced the grandmother to the bank (Source: socialbites.ca).
He noted the appeal lies in the proximity to home, the presence of government support, and the opportunity to interact with staff in a straightforward, human manner.
Current figures show more than 1,800 service points nationwide, over 600 Post Bank ATMs in Moscow and the surrounding region, and more than 4,400 post offices equipped with terminals for cash withdrawals, card top-ups, and postal service payments. Post Bank has built a substantial and broad regional footprint of more than 30,000 points nationwide, with a strong presence in rural areas and smaller towns (Source: socialbites.ca).
The bank’s model offers customers a choice between online and in-person support, aligning convenience with personal guidance. With more than 21 million customers nationwide, the bank continues to grow as more consumers embrace a hybrid engagement approach, combining digital options with traditional branch visits (Source: socialbites.ca).