Pikolinos Group has consistently leveraged its advantages to drive strong performance across its portfolio. The recent financial year closed with a robust rebound as demand recovered post-pandemic, leading to the best sales period the group has ever recorded. The company reported a consolidated turnover reaching 138 million euros, marking a 29% increase and the highest figure in its history. The holding’s annual figures are always tallied as of April 30, aligning with the group’s fiscal year-end.
In a historic first, the top management team of the group has passed entirely to the second generation from the Perán family. The leadership now comprises three siblings of the founder Juan Perán, with Juan Manuel Perán serving as chief executive officer, Rosana Perán combining the presidency of the Spanish shoe association FICE with the role of group vice president, and Carolina Perán acting as Brand Manager for the company.
Brand-wise, Pikolinos itself surpassed 200 million euros in sales, with a year-over-year increase of 25 percent, reaching 126 million euros in revenue. The flagship brand continued to protect margins and outperformed the previous year amid inflationary pressures, delivering operating results that remained above pre-pandemic levels.
— The Pikolinos factory located in Elche Business Park is a notable milestone in the year’s development, reflecting the group’s ongoing commitment to production efficiency and regional employment.
Several key initiatives marked the year, including a multi-channel project called Stock 360, which enhanced stock availability for customers and improved service levels across channels.
The Martinelli brand, another member of the Pikolinos Group family, also surpassed last year’s figures, reporting turnover surpassing 200,000 euros and milestones such as the opening of its first store on Madrid’s Velázquez Street. This year also marks the brand’s 50th anniversary in the market.
Export and international footprint
Spain continues to be the principal retail market, yet the group exports a substantial share of its production. Approximately eighty percent of production is destined for markets abroad, with the United States, Mexico, the European Union, and China listed as main destinations.
In addition to distributing through multi-brand stores, the group operates 55 of its own stores, using these locations as brand ambassadors and targeting central sites with high visibility. The network also includes 150 sales points in China. The company plans ongoing expansion in a measured, strategic manner rather than rapid, uncontrolled growth.
Pikolinos reorganizes after CEO transition
The leadership shift has been framed as a period of renewal and increased discipline amid ambitious targets. The new leadership stresses that the team, product quality, and sustained enthusiasm are essential ingredients for the current financial year.
The executive team, including the Perán siblings with the founder’s legacy, has been recognized for guiding the group through a challenging market environment. The family remains closely involved in strategic decisions and continues to influence the brand’s direction across markets.
Recognitions for the Pikolinos Group include a Healthy Company Award from Mutua Maz and an 0 Waste certification from SGS. The group also received the Responsibles award from the Responsibles Foundation, which honors best practices in social responsibility, sustainability, and ongoing environmental stewardship. The award highlighted the Life Cycle Analysis project, which assesses environmental impact across the product’s life cycle from design to end-of-life.
Pikolinos grows 6 percent, achieving 129 million in turnover
Reflecting on the year, Juan Manuel Perán notes the importance of teamwork, cohesion, and strong leadership in navigating a complex global landscape. He leads this new phase with two sisters, emphasizing that a capable team, a compelling product, and sustained energy are the core drivers of the company’s progress.
— The Perán siblings, along with their father, have become the public face of a family-centered business that continues to build on a rich heritage while pursuing modern strategies for growth and sustainability across international markets.