In Russia, some manufacturers have started masking price increases by progressively reducing the volume and weight of popular goods. Researchers who study consumer markets and industry observers describe this tactic as downsizing. The approach shows up across a wide range of products, from groceries to everyday household items, and it changes how shoppers evaluate value at the store.
Downsizing is not new. It has long been used in many countries and reappeared in Russia during the late 2000s economic crisis when familiar packages of one kilogram or half a kilogram began to shrink by tiny, almost unnoticeable amounts. For example, products once sold as one liter sometimes appear as 0.9 liters, while price tags stay the same.
Labeling transparency means the new size must be indicated on the package. Yet consumers often miss these subtle changes, especially when the reductions are gradual and spread across many items.
Today the tactic shows up again in various forms. It is common with items where the exact quantity is not easy to judge by sight, such as napkins, toilet paper, and paper towels. The practice also appears with meat portions and ready-made foods, where a few extra grams or a small shift in volume can raise the price per unit without obvious notice. The cumulative effect is a shift in profits that many buyers overlook.
From a business perspective, downsizing helps maintain profit margins while keeping sticker prices stable. When the unit price increases in small steps and shoppers fail to notice, manufacturers can protect revenue without provoking immediate price resistance.
Industry voices emphasize that downsizing is a common market response during periods of price pressure. While labeling transparency helps prevent outright deception, the overall impact on household budgets remains significant, particularly for families that buy staples in bulk or frequently choose generic brands.
Consumers can defend themselves with practical steps. Compare unit prices per kilogram or per liter rather than the total price, check packaging sizes over time, and consider bulk purchases when they fit budgets and needs. Keeping an eye on packaging changes helps shoppers spot value shifts early.
Experts also suggest tracking price trends across brands and sizes, noting when a familiar product suddenly shifts in size. A simple habit of quick price checks at the shelf can empower shoppers to make more informed choices and avoid overpaying for slightly smaller packages.
In short, shrinking packaging is a long standing tactic that reshapes how price is perceived. Shoppers are encouraged to stay vigilant, use unit pricing as a baseline, and vote with their wallets by choosing the sizes that offer the best value for money.