New Pescanova’s Board of Directors has proposed Jorge Escudero Hurtado, born in Madrid in 1970, to assume the role of Chief Executive Officer of the Group. He is set to join the company on September 7 and will guide the organization through a period of transformation and growth aimed at boosting profitability and long-term value for stakeholders. Nueva Pescanova.
Escudero will lead the multinational fishing group with the goal of accelerating growth and strengthening the company’s competitive position. He brings a robust track record in the consumer sector and substantial international exposure, which are expected to support Nueva Pescanova’s global expansion. Nueva Pescanova.
With more than three decades in the consumer industry, Escudero has held senior roles at major firms such as Coca-Cola in the Asia-Pacific region, Campofrío, Leche Pascual, and Deoleo. His career highlights have repeatedly emphasized international leadership and cross-border operations. Nueva Pescanova.
Experience in international markets
Escudero stands out for an innovative approach and a proven ability to drive transformation across commercial, industrial, and supply chain functions. His deep experience in Europe, Asia, and Latin America provides a global perspective that is expected to reinforce Nueva Pescanova’s strategy for sustainable growth and profitability. Nueva Pescanova.
In leadership roles, he has demonstrated a clear strategic vision, a results-oriented mindset, and a strong commitment to developing people. He has managed large, skilled teams with a transparent sense of purpose and practical, goal-driven guidance. Nueva Pescanova.
The new leadership aligns with a restructuring roadmap, supported by key shareholders, to unify the Nueva Pescanova project and strengthen governance, efficiency, and execution across the Group. Nueva Pescanova.
The appointment marks a significant milestone in the company’s leadership transition. Escudero’s arrival follows the earlier strategic steps outlined by the group and complements the ongoing efforts to ensure a stable, folded-back integration of operations under a shared vision. Nueva Pescanova.
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