The year began with a clear pulse of well-wishing on social networks. A study conducted by Pro-Vision Communications and reviewed by socialbites.ca shows that the most popular New Year wish among users reached more than 16 percent of messages. The finding highlights a shared aspiration for happiness as the strongest thread running through online greetings.
Across the messages, 13 percent include a wish for good health. The familiar opening line often goes, I wish you happiness, health and… and the health component remains a constant anchor in many greetings. Alongside happiness and health, the wish for peace rose to prominence, appearing in nearly 12 percent of posts and marking a shift in public sentiment. Next in line is goodness, which accompanies many messages as a core value for the new year. It is notable that wishes related to sports success, strong friendships, and vivid experiences were among the least common, underscoring a preference for universal well-being over more niche outcomes.
The study also reveals how regional priorities shape the tone of good wishes. Compared with the previous year, overall positivity increased by 6.8 points, while the emphasis on happiness and goodness rose by 1.2 and 1.9 points respectively. Health, which led the rankings last year, remained in the top three but with a softer lead, reflecting shifting circumstances beyond the peak of the pandemic. Money and personal achievement faded from the foreground, as financial success dropped toward the bottom of the top ten.
Regional patterns are pronounced. In Perm and the Perm region, about 6.7 percent of messages come from local users, with strong activity also seen in Nizhny Novgorod and Moscow at roughly six percent each. Other regions in the top ten include St. Petersburg, Tatarstan, the Kurgan region, Udmurtia, the Altai region, Samara, and Novosibirsk. The geographic lens adds texture to the data, showing how local culture shapes what people wish most for the new year.
Within Central Russia, Moscow messages often emphasize material well-being, achievement, and financial security. By contrast, Siberian regions tend to frame wishes in terms of warmth, comfort, and personal victories. In the northwest, particularly St. Petersburg, the language leans toward magic and a fairy-tale atmosphere. The Caucasus emphasizes family warmth and peace, while the south of Russia highlights bright holidays and joyful surprises. The Volga region foregrounds health, happiness, and success across endeavors, and residents of the Ural area remember the joy of celebrating with family. In the Far East, the focus shifts to peace and the realization of inner wishes.
Looking beyond the surface of the data, a broader pattern emerges about how people frame goodwill in a digital age. The constancy of happiness and health as core wishes signals a shared human desire for stability and well-being. The equation of peace with daily life suggests a longing for harmony in communities, workplaces, and homes. The regional variations illustrate how local norms and values filter universal sentiments into personalized messages, creating a mosaic of mutual kind wishes across the nation.
The study also notes a striking contrast with what some senders would not want to receive. The findings hint at a preference for messages that celebrate personal growth, collective welfare, and peaceful times ahead, rather than gifts or arrangements that might be perceived as burdensome or misaligned with current circumstances.