National Internet Content Award kicks off with a star-studded show at the World Youth Festival
According to the press service of the Internet Development Institute, the first portion of the National Internet Content Award ceremony is scheduled for March as part of the World Youth Festival. The organizers emphasize that the event will spotlight fresh online creativity while highlighting the creators behind it.
The lineup features memorable performances by Lyusya Chebotina, Mia Boyka, and Mary Gu. Each artist will share the stage with a well-known colleague, adding a collaborative energy to the evening. Mary Gu will take the stage with singer Anton Tokarev, paired with the dynamic visuals of Alexander Mogilev’s show ballet. Mia Boyka is set to sing alongside Vanya Dmitrienko, while Lyusya Chebotina will perform with a special guest whose name remains to be announced. The collaborations are designed to showcase the cross-genre range of contemporary online content and the performers who amplify it.
Following the awards ceremony, participants will move to the Sirius federal territory for the Starry Night of the IRI Award. This expansive, multi-genre open-air show will host premieres and performances by top talents connected to the award, offering a celebration that extends beyond the formal ceremony. The event is designed to be a bright, communal experience that brings together creators, fans, and industry professionals in a single, immersive setting.
The National Internet Content Award was established in 2021 with the aim of promoting creative online content and recognizing the authors who drive digital culture forward. It has since grown into a key milestone for the online content community, drawing attention to innovative formats, storytelling approaches, and the impact of digital media on youth culture and education. The award acts as a catalyst for emerging creators to gain wider recognition and for established voices to experiment with new forms of expression.
As a reminder, the World Youth Festival is taking place in the Sirius federal district in March this year. The festival gathers thousands of young leaders across education, science, culture, volunteering, and related fields. The event series provides a platform for exchange, collaboration, and inspiration, aligning with the spirit of the National Internet Content Award to celebrate talent and drive forward digital storytelling on a global stage. In total, the festival aims to engage a diverse audience and foster connections that empower the next generation of online creators and cultural contributors.