Creators argue it isn’t real life, but the new Movistar Plus+ drama makes a strong case for the opposite. The Spanish series, which earned Golden Globes recognition in 2024 for its fiction, centers on the Somarriba clan—a family of cookie makers striving to keep a business alive across three generations. Wealth, close family bonds, and the weight of tradition drive this story as relatives step over one another, bend the truth, and push their own agendas. The result is a show that feels distinctly Iberian in its tone and everyday situations, making it more relatable to local audiences than many traditional family sagas.
On screen, the Somarriba family comes to life through an original production from Movistar Plus+ with direction and production led by Buendía Estudios. The cast includes Félix Escarret as Emilio Somarriba, Carmina’s brother and the company’s president; Nely Reguera portraying Carmina Somarriba, the founder’s daughter who anchors the clan’s legacy; Adriana Ozores, known for Gran Hotel and Velvet Collection, as Carmina; Argentine actor Oscar Fernández as Gonzalo, Carmina’s husband; Patricia López Arnaiz, seen in The Other Look and Intimacy, as Blanca, the eldest daughter with grand ambitions; Marcel Borràs as Guzmán, the second son who pursues politics; María Pedraza as Jimena, the bohemian figurehead of the younger generation; and Jorge Usón playing Julián, Gonzalo’s son, who enters the business through marriage and fights to find his place. The ensemble paints a family portrait that feels both intimate and ambitious, anchored by a founder’s durable vision and a long shadow of enterprise across decades.
The show avoids turning into a conventional soap opera. It distinguishes itself with a brisk tempo and dialogues loaded with wit, showing how the dynamics inside a family-owned company can shift when crisis hits. Emilio’s removal from the presidency—prompted by a widened crisis in the cookie and baby food enterprise and a demand for resolute leadership—unsettles the balance. The struggle isn’t resolved by the expected move of a brother-in-law seizing control. Instead, it is Carmina, Emilio’s sister and the matriarchal pillar, who keeps the business intact, preserving the founder’s legacy in a modern market.
Yet even as resolve grows, the path remains fraught. The family faces industry-wide pressures from private labels, regulatory threats aimed at healthier eating, and potential plant closures that could reshape the group’s oldest factory. Trust frays under pressure, and betrayals emerge amid personal and professional conflicts. Romance and loyalty intersect with corporate strategy, heightening the tension and revealing that every powerful move is driven by a personal aim that may not align with others in the family. This tension is the engine of the series, delivering constant uncertainty that keeps viewers hooked. There are no clear heroes or villains; instead, the drama unfolds through people who pursue distinct visions for the company and their own lives, often in opposition to one another.
The narrative also nods to how political forces can influence a company’s trajectory. Decisions inside the Somarriba group echo broader economic and policy shifts, illustrating a realism that resonates with contemporary business life in both Spain and beyond. The result is a drama that feels honest in its portrayal of family, power, and profit, mirroring the real pressures faced by real-world businesses. The series invites viewers to weigh the consequences of ambition against the costs of loyalty, presenting a portrait of a family business that is as much about governance as it is about affection and fault lines. In short, the show offers a compelling, character-driven look at succession, strategy, and the fragile balance between family and enterprise. It’s relatable, timely, and vividly drawn in its depiction of how private passions collide with public interests, making it a standout entry in contemporary television drama.